Dogdrop

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

P a g e |12 Dogdrop FDD 2026 Type of Fee Amount Due Date Remarks $250 per person per day. You will pay all travel and other related expenses incurred by all trainees. Communication $950 per month Monthly Payable to us. Provides Center and Digital franchisee access to Dogdrop's Marketing Fee Communication Center and managed digital marketing services. The Communication Center provides live staffing during Monday through Friday business hours to handle inbound inquiries, membership questions, appointment booking, and proactive vaccination record retrieval and compliance tracking for all member dogs. Digital marketing services include Google Ads campaign management, Meta advertising campaign management including creative strategy, audience targeting and ongoing optimization, and an automated email marketing funnel designed to convert leads, drive membership sign-ups, and retain existing members. These services, if sourced independently, would typically cost a franchisee $3,000– $5,000 per month. This fee commences 30 days prior to opening. We reserve the right to increase this fee to $1,500 per month upon 60 days written notice.

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

Hardware: multi-function printer/scanner/copier; high speed internet access; MacBook laptop and iMac desktop computer; iPad, phone system; surveillance system; two-way radios; security system Software: Dogdrop proprietary software and mobile application; Stripe point of sale system (“POS System”); QuickBooks; Vivint; Slack; Google Docs; JazzHR; Gusto; Connecteam; Coda. We may in the future modify or establish other sales reporting systems as we deem appropriate, for the accurate and expeditious reporting of Gross Sales and delivery of our products and services. You must fully cooperate in implementing any such modifications are your expense.

We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Dogdrop franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn or any other social media and/or networking site without our prior written approval. Brand Development Fund (Franchise Agreement, Section 13.3)

Hardware: multi-function printer/scanner/copier; high speed internet access; MacBook laptop and iMac desktop computer; iPad, phone system; surveillance system; two-way radios; security system Software: Dogdrop proprietary software and mobile application; Stripe point of sale system (“POS System”); QuickBooks; Vivint; Slack; Google Docs; JazzHR; Gusto; Connecteam; Coda. We may in the future modify or establish other sales reporting systems as we deem appropriate, for the accurate and expeditious reporting of Gross Sales and delivery of our products and services. You must fully cooperate in implementing any such modifications are your expense.

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

Hardware: multi-function printer/scanner/copier; high speed internet access; MacBook laptop and iMac desktop computer; iPad, phone system; surveillance system; two-way radios; security system Software: Dogdrop proprietary software and mobile application; Stripe point of sale system (“POS System”); QuickBooks; Vivint; Slack; Google Docs; JazzHR; Gusto; Connecteam; Coda. We may in the future modify or establish other sales reporting systems as we deem appropriate, for the accurate and expeditious reporting of Gross Sales and delivery of our products and services. You must fully cooperate in implementing any such modifications are your expense.

Hardware: multi-function printer/scanner/copier; high speed internet access; MacBook laptop and iMac desktop computer; iPad, phone system; surveillance system; two-way radios; security system Software: Dogdrop proprietary software and mobile application; Stripe point of sale system (“POS System”); QuickBooks; Vivint; Slack; Google Docs; JazzHR; Gusto; Connecteam; Coda. We may in the future modify or establish other sales reporting systems as we deem appropriate, for the accurate and expeditious reporting of Gross Sales and delivery of our products and services. You must fully cooperate in implementing any such modifications are your expense.

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

We reserve the right to modify the frequency or method of payment of the Royalty Fee, Brand Development Fund Contribution, Digital Infrastructure Administrative Fee, and all fees payable to us upon thirty (30) days prior notice to you. If we elect to do so, you may be required to comply with any Gross Sales reporting requirements that we establish. 3 You are required to spend the greater of Two Thousand Dollars ($2,000) or two percent (2%) of Gross Sales each month on local advertising for the Franchised Business in the Territory. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not establish your own social media platforms, such as Facebook, Twitter/X, TikTok, LinkedIn, Google My Business, Yelp, Nextdoor, blogs, or other networking and sharing websites, unless you first receive our written approval to do so and such use is in strict accordance with our requirements. We will own all social media accounts, and will provide you with owner or administrative access to necessary accounts. We have the right to remove content without your consent for any reason that we determine, in our discretion, including but not limited to failure to meet brand guidelines, risk of brand damage, inappropriate content, use of licensed music, or privacy violations. 4 Your Brand Development Fund Contribution is equal to three percent (3%) of Gross Sales, subject to increases not to exceed four percent (4%) of Gross Sales upon notice to you, generated by your Franchised Business, and will be paid to us at the same time and in the same manner as the Royalty Fee. We reserve the right to modify the allocation between your Brand Development Contribution and the required minimum local advertising expenditure upon sixty (60) days prior notice to you.

We do not provide for placement of local advertising on your behalf, and we have no obligation to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Dogdrop franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn or any other social media and/or networking site without our prior written approval. Brand Development Fund (Franchise Agreement, Section 13.3)