DEA Music & Art

The vendor opportunity at DEA Music & Art

DEA Music & Art is a youth-services concept headquartered in New York, operating 3 company-owned units with no franchised locations disclosed in the 2025 Franchise Disclosure Document. For software vendors, the addressable market is extremely small — just 3 units under direct HQ control. The franchisor collects a 6.0% royalty, though average unit volume is not reported. The initial franchise term runs 10 years, with one successive 10-year renewal available to franchisees in good standing. Year-over-year unit growth is not disclosed, suggesting a stable or static footprint.

Because all units are company-owned, the sales motion is straightforward: you are selling into a single, centralized buyer rather than a dispersed network of franchisees. The small size means any software deal will likely involve the owner or a general manager directly, not a formal IT procurement department.

Who controls software purchasing

The 2025 FDD names Magi Kapllani as Agent for Service of Process, the sole executive on file. No CIO, CTO, or VP of Technology is listed, which is consistent with a 3-unit operation. In practice, software purchasing decisions almost certainly rest with the owner or a senior operator wearing multiple hats. Vendors should approach the HQ contact directly and be prepared to justify ROI for a tiny user base — the conversation will be less about enterprise procurement cycles and more about immediate operational value.

Mandated and current tech stack

DEA Music & Art mandates four specific systems, giving vendors a precise map of the incumbent environment. Jackrabbit Music serves as the class management platform, while Jackrabbit POS handles point-of-sale transactions. On the accounting side, the franchisor requires both QuickBooks desktop and QuickBooks Online by Intuit Inc. This dual QuickBooks mandate suggests the business may be transitioning to the cloud or maintaining parallel books. Any software pitch must account for integration with these mandated tools, particularly the Jackrabbit ecosystem, which covers core operational workflows.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model — whether designated supplier, approved supplier, or open — is not publicly known. Vendors will need to ask directly about purchasing authority and preferred vendor relationships. On the renewal front, the franchise agreement provides for one successive 10-year term if the franchisee is in good standing and meets the conditions in the agreement. With no disclosed unit growth or recent expansion activity, there are no obvious triggers for new software evaluations tied to franchise sales or openings. The best timing for a pitch is likely tied to the natural end-of-life of existing contracts or a specific operational pain point.

How to read the DEA Music & Art FDD

The full 2025 FDD is embedded below for your review. It contains the franchisor’s mandated technology list in Item 11, the executive roster in Item 1, and the renewal conditions in Item 17. Because the document is filed with state franchise regulators, it carries legal weight and reflects the franchisor’s current disclosures. Reading the FDD directly is the most reliable way to verify the facts on this page and uncover additional details relevant to your software category. For a ranked target list of franchise systems that match your ideal customer profile, talk to FranCloud.