From the filings
CruiseOne franchises 2,515 travel-agency outlets nationwide, all running the same mandated technology stack: a proprietary MyCruiseControl reservation system, the intranet BusinessCenter, and a franchisor-specified Computer System. Franchised outlets grew 15.6% year over year, and every one of those outlets is locked into CruiseOne's own software rather than an open vendor market.
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Live signals
3% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Franchisor behaviours
10 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 19 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
CruiseOne thereafter has the free and unfettered right to independently access, retrieve, and copy such data and information relating to the Franchised Business from any software or applications that CruiseOne requires Franchisee to use in connection with its Computer System as CruiseOne, in its discretion, deems…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may designate ourselves or an affiliate as an exclusive or nonexclusive supplier of any goods or services used in connection with operating the Franchised Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revoke any authorization, at any time, in writing.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the year ending December 31, 2025, we did not derive any revenues or other benefits from required purchases or leases, but we reserve the right to derive revenue from required franchisee purchases in any manner we determine.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
If CruiseOne requests, Franchisee shall participate or request its customers to participate in any marketing surveys performed by or on behalf of CruiseOne.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain or operate an independent website or independent social‐media page (such as a blog) that directly or indirectly promotes the Franchised Business without our prior approval.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You may only offer and sell goods and services from suppliers that we have authorized in writing.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
To the extent CruiseOne may periodically require, you must purchase or lease equipment, supplies, inventory, advertising materials, and any other products and services used to operate the Franchised Business solely from suppliers—and in accordance with specifications—that we authorize in writing.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the free and unfettered right to independently access, retrieve, and copy any data and information stored or otherwise relating to your Franchised 27 © 2026 CruiseOne, Inc.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
CruiseOne may provide refresher training programs, seminars, or advanced training at CruiseOne’s principal training facility (or such other location designated by CruiseOne).
CruiseOne franchises 2,515 travel-agency outlets nationwide, concentrated in Florida (341), Texas (194), Georgia (106), California (97) and New York (95). Franchised outlets grew 15.6% year over year. Item 19 of the FDD makes a financial performance representation: of 2,023 outlets open and continuously operating for at least 12 months as of December 31, 2025, the 1,475 with at least $25,000 in 2025 sales averaged $511,424, a figure that excludes 153 mature outlets that left the system. That combination of growth and a locked-in software stack is the pitch angle here.
Co-Chairmen and Co-CEOs Bradley Tolkin and Jeffrey Tolkin, SVP and COO Deborah M. Fiorino, SVP/General Manager Drew Daly and VP of Operations Joelle Delva run CruiseOne's corporate side. Because every franchisee runs the same franchisor-built reservation and intranet system, purchasing decisions for the core software sit with CruiseOne headquarters, not individual outlets.
The FDD requires every franchisee to use CruiseOne software for processing cruise bookings, its intranet BusinessCenter, and the MyCruiseControl reservation system for all travel booked through the business. Before opening, franchisees must also acquire the Computer System specified in the Operations Manual — computers, hardware, software, peripherals, high-speed internet service and dedicated phone lines built to CruiseOne's specifications. The current minimum requirements include Microsoft Office (Word, Excel and Outlook) and an antivirus program, and all business email must run through a CruiseOne-provided dreamvacations.com account.
Item 8 lets CruiseOne require franchisees to purchase or lease equipment, supplies, inventory and advertising materials solely from suppliers it authorizes in writing, and requires them to get the Intranet BusinessCenter and MyCruiseControl system, E&O insurance, and CLIA and IATAN numbers directly through the franchisor. Franchisees must carry at least $1 million in errors-and-omissions coverage naming CruiseOne as an additional insured.
The embedded PDF viewer below carries CruiseOne's 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked list of franchise systems like this one worth prioritizing for your next pitch.
Complete royalty terms are not confirmed.
Questions vendors ask
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Operator footprint
2,287 operators run 2,295 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 341 |
|---|---|
| TX | 194 |
| GA | 106 |
| CA | 97 |
| NY | 95 |
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Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.