Apple Pay
rmine. The term “credit card vendors” includes, among other things, companies that provide services for electronic payment, such as near field communication vendors (for example, “Apple Pay” and “Goog
From the filings
HQ-led decisions
Camp Run-A-Mutt
Youth servicesSoftware purchasing at Camp Run-A-Mutt is controlled at the franchisor level, with Mikel Ross listed as the agent for service of process in the 2024 FDD. The franchise mandates specific technology including Apple Pay, Google Wallet, and the proprietary Muttcam system. With 12 franchised units and an AUV of $1,030,390, the addressable market is small but concentrated, offering a targeted opportunity for vendors whose solutions align with mandated or adjacent operational needs.
For software vendors selling into US franchise brands.
Live signals
Total units
12
12 franchised
Unit growth YoY
-7.692%
vs prior filing
AUV
$1.03M
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$589K–$1.14M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Facebook
vertise products or services, within another franchisee’s territory. You may not establish an account or participate in any social networking sites (including, without limitation, Facebook, Twitter, o
Google Pay
“credit card vendors” includes, among other things, companies that provide services for electronic payment, such as near field communication vendors (for example, “Apple Pay” and “Google Wallet”). We
Twitter
oducts or services, within another franchisee’s territory. You may not establish an account or participate in any social networking sites (including, without limitation, Facebook, Twitter, or any othe
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use any required accounting system or pre-formatted templates prescribed by Franchisor.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We (or our designee) have the right to independently access the electronic information and data relating to your Franchise and to collect and use your electronic information and data in any manner, including promoting the System and the sale of Franchises.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall also submit to Franchisor current financial statements and any other reports Franchisor may reasonably request to evaluate or compile research and performance data on any operational or other aspect of the Camp Run-A-Mutt Business.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the only approved supplier of the synthetic turf and rubber flooring and any Camp Run-a-Mutt branded products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisee acknowledges and agrees that Franchisor reserves the right to change its approved suppliers, including any software suppliers, at any time in its sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
15775Item 8
During our 2023 fiscal year, we derived revenues of $15,775 from the sale or lease of products or services to franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that approximately 40% - 70% of purchases required to open your Center, and 30% - 50% of purchases required to operate your Center will be from us or from other approved suppliers and under our specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We reserve the right to charge a fee to evaluate the proposed supplier of approximately $100 to $500 per evaluation (See Item 6).
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may request that Franchisor approve or designate a new supplier by following the procedures, and paying all required fees and expenses associated with Franchisor’s inspection of the proposed supplier for approval, as set forth in the Brand Standards Manual and modified periodically by Franchisor in…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that all telephone numbers, facsimile numbers, social media websites, Internet addresses and email addresses (collectively “Identifiers”) used in the operation of Franchisee’s Center constitute Franchisor’s assets, and upon termination or expiration of this Franchise Agreement, Franchisee will…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or Franchisor’s authorized agent shall have the right to request, receive, inspect and audit any of the records referred to above wherever they may be located.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to add to, delete, and otherwise modify, the Brand Standards Manual to reflect changes in authorized Products and Services, business image or the operation of the Camp Run-A-Mutt Business
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select the site for your Center within your Territory, subject to our approval.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
First 3 months after you begin operations A minimum of $4,000 for VIP Party and marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the Advertising Fees for the Brand Fund, you must spend the following on local advertising: Time Period Local Advertisement Requirement First 3 months after you begin operations A minimum of $4,000 for VIP Party and marketing Each remaining month until the expiration of the A minimum of $500 per month…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisor elects to form the Cooperative, or if such Cooperative already exists in the DMA, Franchisee must participate in compliance with the Brand Standards Manual, which Franchisor may periodically modify in its discretion.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Except as otherwise provided by Franchisor, Franchisee must purchase all Products, Services, equipment, inventory, supplies and software from Franchisor’s designated or approved suppliers, manufacturers and distributors.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Except as otherwise provided by Franchisor, Franchisee must purchase all Products, Services, equipment, inventory, supplies and software from Franchisor’s designated or approved suppliers, manufacturers and distributors.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee may not alter the Computer System or use alternative software or suppliers of technology without Franchisor’s prior written approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay fees and other amounts due to us and our affiliates via electronic funds transfer (“EFT”) or other similar means.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Only advertising and promotional materials, services, equipment, tools, inventory, products, signage, supplies, and uniforms that meet Franchisor’s standards and specifications shall be used at the Camp Run-A-Mutt Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must use the computer hardware and software, including the point of sale system that we periodically designate to operate your Camp Run-A-Mutt Franchise, including the Muttcam Website and related software, the Power-Over-Ethernet switch and the Muttcams (the “Muttcam system”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We (or our designee) have the right to independently access the electronic information and data relating to your Franchise and to collect and use your electronic information and data in any manner, including promoting the System and the sale of Franchises.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee (or managing owner if Franchisee is an entity) or its designated manager must attend mandatory annual conferences at locations Franchisor reasonably designates and Franchisee shall pay any conference fees and travel expenses it occurs.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
The vendor opportunity at Camp Run-A-Mutt
Camp Run-A-Mutt operates 12 franchised dog daycare and boarding locations, with no company-owned units disclosed in the 2024 FDD. The system reported an average unit volume (AUV) of $1,030,390, and the royalty rate stands at 6.0%. Year-over-year unit growth declined by 7.69%, signaling a contracting footprint. For software vendors, the total addressable market is limited to these 12 units, concentrated primarily in Illinois. The operator base consists of a single mapped operator with no multi-unit owners, meaning any sale will likely require engaging directly with the franchisor rather than leveraging multi-unit influence.
Despite the small unit count, the AUV suggests healthy per-location revenue, which may support investment in operational or customer-experience software. Vendors offering solutions that integrate with or complement the mandated tech stack—particularly around payment processing and remote monitoring—may find receptive conversations if they can demonstrate clear ROI for a small, service-focused franchise.
Who controls software purchasing
The 2024 FDD lists Mikel Ross as the agent for service of process, a role that typically correlates with centralized control over franchise operations. No additional C-suite or IT leadership is named, which is common in systems of this size. In practice, this means software purchasing decisions are likely made or heavily influenced at the HQ level, with franchisees expected to adopt mandated systems. Vendors should direct initial outreach to Mikel Ross, framing their solution around compliance with existing mandates and operational efficiency for a small, single-operator network.
Mandated and current tech stack
Camp Run-A-Mutt’s Item 11 disclosures mandate four specific technologies: Apple Pay by Apple Inc., Google Wallet, Muttcam Website, and Muttcams. The absence of a named traditional POS system suggests the franchise relies on mobile payment platforms and its proprietary camera system for core operations. Muttcams likely serve both operational monitoring and customer engagement, allowing pet owners to view their dogs remotely. For vendors, this creates adjacency opportunities in areas like scheduling, CRM, or back-office management, provided they can integrate with the existing payment and camera ecosystem.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, leaving the procurement model unspecified. It is unclear whether franchisees must purchase from designated suppliers, select from approved vendors, or operate with open discretion. This ambiguity means vendors should clarify purchasing authority early in discussions. On renewals, Item 17 permits one consecutive successor term of 10 years if the franchisee is in good standing, signs a general release, pays a successor fee, and upgrades their center and vehicle as required. The successor agreement may include materially different terms, including higher royalty and advertising fees. With only 12 units and negative growth, renewal-driven technology evaluations will be rare, but when they occur, they represent a captive moment for vendor engagement.
How to read the Camp Run-A-Mutt FDD
The 2024 Franchise Disclosure Document is the definitive source for understanding Camp Run-A-Mutt’s technology mandates, fee structure, and executive contacts. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), which lists the mandated Apple Pay, Google Wallet, and Muttcam technologies, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which identifies Mikel Ross as the primary contact. Item 17 outlines renewal conditions and timing, while Item 19 provides the financial performance representation showing the $1,030,390 AUV. Review these sections to align your pitch with the system’s actual constraints and opportunities. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach.
Questions vendors ask
Camp Run-A-Mutt, answered from the filing
The FDD names Mikel Ross as agent for service of process, indicating centralized control. No CIO or IT lead is separately listed, so purchasing authority likely rests with this executive or a small HQ team.
The 2024 FDD mandates Apple Pay by Apple Inc., Google Wallet, Muttcam Website, and Muttcams. No traditional POS vendor is named, suggesting a lean, mobile-centric payment and proprietary camera stack.
There are 12 total units, all franchised, with no company-owned locations disclosed. The footprint is concentrated in Illinois, with one mapped operator and no multi-unit owners reported.
The FDD does not extract Item 8 procurement signals, so it is unclear whether they use designated suppliers, approved suppliers, or an open model. Vendors should inquire directly about purchasing channels.
Franchisees may renew for one successive 10-year term if in good standing. With negative unit growth (-7.7% YoY) and a small base, renewal-driven tech evaluations will be infrequent and highly targeted.
The 2024 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below to verify mandates, fees, and executive contacts before outreach.
Source
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Operator footprint
Who runs the locations
23 operators run 23 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit23
Top states by locations
| CA | 10 |
|---|---|
| TX | 3 |
| NC | 2 |
| VA | 1 |
| NM | 1 |
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.