The vendor opportunity at Bridge to Better Living
Bridge to Better Living presents a micro-opportunity for software vendors. The most recent Franchise Disclosure Document (FDD), filed in 2022, reports a total system size of just 2 units, both of which are company-owned. No franchised locations are recorded in our corpus, and year-over-year unit growth data is not disclosed. This is not a scaling franchise system; it is a tightly held professional services operation headquartered in Nebraska. For a vendor, the addressable market is exactly 2 locations, making this a highly targeted, account-based sale rather than a volume play.
Who controls software purchasing
With only 2 company-owned units, purchasing authority is centralized at headquarters. The FDD’s Item 1 lists Mary Ann Stallings as President and CEO and Kristine Dykeman-Schoening as Director of Development. In a system this small, the CEO is almost certainly the ultimate decision-maker for any software investment, likely with input from the Director of Development on operational fit. There is no CIO, CTO, or dedicated IT buyer on file. Your outreach should be executive-level, concise, and focused on solving a specific operational pain point for a small, service-oriented business. Do not expect a formal RFP process; this is a relationship-driven sale.
Mandated and current tech stack
The FDD mandates two specific technology systems. BridgIT is a required platform—likely used for client or operational management in their professional services niche—and QuickBooks (both desktop and QuickBooks Online) by Intuit Inc. is mandated for financial management. No other POS, CRM, or operational tools are named in the available data. For a vendor, this means any new software must either integrate with or replace these mandated tools. A pitch that complements QuickBooks or enhances BridgIT’s functionality stands a better chance than one that requires ripping out the existing stack. The absence of a mandated POS suggests either a cash-based or service-billing model that does not rely on traditional retail point-of-sale.
Procurement, renewals, and timing
The FDD extract provides no Item 8 procurement language, so we cannot confirm whether Bridge to Better Living uses a designated supplier model, an approved supplier list, or an open procurement process. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed. This lack of transparency means contract renewal windows are invisible from public filings. Without a franchised base, there are no multi-unit operator renewal cycles to track. Timing a pitch is therefore opportunistic: you are selling into a static, 2-unit corporate entity with no predictable refresh cycle. The best approach is a direct conversation to uncover current pain points and budget cycles.
How to read the Bridge to Better Living FDD
The 2022 FDD is the primary source for every data point above. It is a legal document filed with state franchise regulators and contains the franchisor’s mandated disclosures on unit counts, executive leadership, fees, and technology requirements. For software vendors, the critical sections are Item 1 (the executives), Item 11 (the mandated tech stack), and Item 8 (procurement restrictions, though here it is silent). The embedded PDF viewer below provides the full document. Use it to verify the 2-unit count, confirm the named executives, and read the exact language around BridgIT and QuickBooks mandates before you build your pitch deck. For a ranked target list that compares this opportunity against other franchise systems, FranCloud can help.
Ordinary royalty terms
Complete royalty terms are not confirmed.