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From the filings

+10.569% franchised outlets YoYHQ-led decisions

Blue Moon Estate Sales

Retail non food

Blue Moon Estate Sales is a 136-unit, fully franchised resale retail brand under parent Best Life Brands, growing 10.6% year over year. CMO Jennifer LoBianco is the most relevant contact for a marketing-technology pitch, and the FDD names HubSpot without requiring it.

For software vendors selling into US franchise brands.

Live signals

Total units
136
136 franchised
Franchised outlet growth
+10.569%
Item 20, last two year-ends
AUV
$321K
Item 19, 2025
Royalty
5.5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$57K
per unit
Investment range
$90K–$113K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5.5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

HubSpotHubSpot
CrmItem 11

Though we do not currently have a National Advertising Fee (Fund), we did have one during our last fiscal year ending December 31, 2025 wherein we expended Fund contributions as follows: (i) 42% on loyalty marketing software; (ii) 20% on web development, SEO and hosting; (iii) 18% on administrative expenses; (iv) 13% on reserves; (v) 5% on subscriptions such as Hubspot; and (vi) 2% on a realtor email test. Local Marketing Spend In addition to required contributions to the Fund, we recommend that you spend, on a monthly basis, the greater of 1% percent of your previous month’s gross revenues or $1,000 a month. Guidance on specific marketing activities, strategies, and tactics can be found in the most current Local Marketing Playbook.

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You are required to purchase a PC computer, a Square point of purchase terminal, our designated accounting software, and access to our Digital Platform.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information generated by and stored in the Computer Systems.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must furnish to us thirty (30) days from the end of each month, a true and complete copy of the previous month’s profit and loss statement as well as a true and complete copy of the previous month’s balance sheet statement.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

You further acknowledge and agree that we reserve the right to change our approved suppliers, including any software suppliers, at any time and at our sole discretion.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

195615

Item 8

For the year ending December 31, 2025, our revenue from required franchisee purchases and leases was $195,615 or 6.4% of our total revenues of $3,059,237.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

5

Item 8

We estimate that between 5% and 8% of the total purchases and leases that will be required to establish your Franchised Business as well as your ongoing operating expenses will consist of source restricted goods or services.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to use any product or service in establishing or operating your business that we have not approved (for products and services that require supplier approval), you must request approval by providing us with a sample of the item you would like us to approve.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge that all telephone numbers, facsimile numbers, social media websites, Internet addresses, e-mail addresses and other e-communications (collectively “Identifiers”) used in the operation of your Franchised Business constitute our assets, and upon termination or expiration of this Agreement, you will…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the right, at any time during business hours, and without prior notice, to inspect your Franchised Business’ office, to examine or audit, or cause to be examined or audited, the business records, customer management operating system and related records accounts, cash control devices, bookkeeping, and…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may from time to time revise the contents of the Manual, and you expressly agree to make corresponding revisions to your copy of the Manual, and to comply with each new or changed standard within a reasonable amount of time noticed change, unless change is related to health or safety concerns, which must be…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

The Franchise Agreement designates the Approved Location for the Franchised Business.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

unless you obtain our prior written consent, you are prohibited from establishing or maintaining a separate website or otherwise maintaining another presence on the internet through any social networking site in connection with the operation of the Franchise Business

Is a minimum grand opening advertising spend required?

Yes

Item 7

You are required to spend at least $2,000 a month during the first four months of operation ($8,000 in total) on your local marketing spend and client acquisition efforts, which are comprised of several activities including, but not limited to the purchase of printed marketing collateral, the purchase of digital…

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

During the term of the Franchise Agreement, you will pay us a monthly “Loyalty and Marketing Platform Fee” of $80/per outlet on the 20th day of each month (or as updated in the Manuals).

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase the minimum computer hardware and software from the vendors we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase the minimum computer hardware and software from the vendors we designate.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

credit card processor, and insurance policies.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

All payments required, or amounts owed, under this Franchise Agreement, will be made by automated clearing house (“ACH”) payments via electronic funds transfer (“EFT”) to an account specified by us or the third-party vendor.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

We require that you personally supervise the Franchise Business full-time as either a dedicated Field Manager or dedicated marketer.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase the minimum computer hardware and software from the vendors we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information generated by and stored in the Computer Systems.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

From time to time, and at our sole discretion, we may offer additional training courses for you.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

You are required to attend the Annual Conference.

The filing answers no to 6 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Blue Moon Estate Sales Blue Moon Estate Sales is a Michigan-headquartered resale retail franchise with 136 units, all franchised, under parent Best Life Brands alongside sibling brands Next Day Access, ComForCare, Boost and Care Patrol. Unit count grew 10.6% year over year.

Who controls software purchasing Item 2 names CEO J.J. Sorrenti, CFO Kevin Vesely, CMO Jennifer LoBianco, Brand President Bob Lang, and VP of Franchise Development David Tarr. LoBianco's marketing remit makes her the most direct point of contact for a digital-platform or marketing-technology pitch. The operator base is almost entirely single-unit — 92 of 93 mapped operators run one territory each — concentrated in California, Texas and Florida (10 units apiece), which keeps most purchasing decisions close to Best Life Brands' corporate structure.

Tech named in the FDD, and what is actually required The FDD names HubSpot but does not require it — HubSpot appears in the filing without being a mandated system for franchisees.

Procurement, renewals, and timing Item 8 sets an approved-supplier list: certain designated items, including branded marketing materials and the Digital Platform license, must come from Blue Moon Estate Sales or its approved sources, while other purchases can go to any supplier meeting the brand's standards. Franchisees may propose additional suppliers for approval. Item 17 of the FDD sets the system's renewal, transfer and termination terms; see the filing below for the specific windows.

How to read the Blue Moon Estate Sales FDD The 2026 Blue Moon Estate Sales FDD, filed with state franchise regulators, is embedded below via the PDF viewer, covering Items 2, 8, 17 and 19. For a ranked list of franchise systems like this one worth pitching, talk to FranCloud.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Blue Moon Estate Sales, answered from the filing

Item 2 names CEO J.J. Sorrenti, CFO Kevin Vesely, CMO Jennifer LoBianco, Brand President Bob Lang, and VP of Franchise Development David Tarr — LoBianco, as CMO, is the most relevant contact for marketing and digital-platform vendor pitches.
The FDD names HubSpot but does not require it — HubSpot appears in the filing without being a mandated system for franchisees.
Blue Moon Estate Sales operates 136 franchised territories, all franchised with no company-owned units, growing 10.6% year over year — among the faster-growing systems in resale retail.
Blue Moon Estate Sales runs an approved-supplier list: certain designated items must come from franchisor-approved suppliers, while other purchases can go to any supplier meeting franchisor standards. Branded marketing materials and the Digital Platform license must come from the franchisor or its approved sources, and franchisees may propose additional suppliers.
Blue Moon Estate Sales grew units 10.6% year over year, signaling active recruitment and new territory openings. Item 17 of the FDD sets the specific renewal, transfer and termination windows — see the filing below for the details.
The 2026 Blue Moon Estate Sales FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full filing, including Items 2, 8, 17 and 19.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

Blue Moon Estate Sales2026 FDDView only

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

93 operators run 94 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit92
2–9 units1

Top states by locations

CA10
TX10
FL10
CO5
SC5

Ownership

The portfolio behind Blue Moon Estate Sales

Ownership: Best Life Brands.

Sibling brands

Next Day AccessComForCareBoostCare Patrol

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.