ncreases its charge to us. These amounts are a pass-through to you; we do not upcharge the vendor’s fees. You may (but have no obligation to) purchase a telephone for your School. Uberall $20 per mont
From the filings
Big Blue Swim School
Youth servicesSoftware purchasing at Big Blue Swim School is controlled at the franchisor level, where a mandated tech stack already includes LESSONBuddy. The system comprises 42 total units—23 franchised and 19 company-owned—giving vendors a concentrated but fast-growing addressable market that expanded by over 53% in the last year.
For software vendors selling into US franchise brands.
Live signals
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
eporting Users/Roles Management Location and Pool Management Pool Controller Monitoring andAlertingSee Franchise Agreement Integrations eSite Analytics Google Maps Geocoding Listen360 LMAP Pay
oles Management Location and Pool Management Pool Controller Monitoring andAlertingSee Franchise Agreement Integrations eSite Analytics Google Maps Geocoding Listen360 LMAP Paycor Sage Account
and Pool Management Pool Controller Monitoring andAlertingSee Franchise Agreement Integrations eSite Analytics Google Maps Geocoding Listen360 LMAP Paycor Sage Accounting Salesforce Marketing
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 10 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
you must acquire at your own expense and then use our preferred accounting and bookkeeping system that we prescribe from time to time
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We may, as often as we deem appropriate (including on a daily, continuous basis), independently access the Computer System and retrieve all information regarding the School’s operation (other than School employee records, as you control exclusively your labor relations and employment practices).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within thirty (30) days after the end of each fiscal quarter, the School’s operating statements and financial statements (including a balance sheet and cash flow and profit and loss statements) as of the end of that fiscal quarter;
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 20
We have formed a Franchise Advisory Council (“FAC”) to serve as a sounding board for new ideas and initiatives and to provide feedback to us on issues of concern and priorities.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not derive any revenue during 2024 from direct purchases or leases of goods and services by unaffiliated franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers and distributors, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the School.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We have the right to be reimbursed for the costs of testing new products or services or inspecting new suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any Operating Assets, products, or services from a supplier or distributor we have not then approved (if we require you to buy or lease the asset, product, or service only from an approved supplier or distributor), then you must establish to our reasonable satisfaction that the…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must upgrade the Computer System, and/or obtain service and support, as we require or when necessary because of technological developments, including complying with PCI Data Security Standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated representatives and vendors (including “mystery” shoppers) have the right before you open the School for business and afterward from time to time during your regular business hours, and without prior notice to you, to inspect and evaluate the School
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may operate the School only at the accepted site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize any digital marketing or social media mentioning or describing the School or displaying any Marks without our prior written approval and, if applicable, without complying with our Brand Standards for such digital marketing and social media.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend 6% of the School’s quarterly Gross Revenue on approved Marketing Materials and programs for the School.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, our Loyalty Program Media and customer loyalty/affinity and similar programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as we require.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Despite these procedures, we have the right to limit the number of approved suppliers and distributors, designate sources you must use, and refuse your requests for any reason, including because we already have designated an exclusive source (which might be us or our affiliate) for a particular item or service or…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy or lease all Operating Assets, products, and services you use or sell at the School only according to Brand Standards and, if we require, only from manufacturers, suppliers, or distributors we designate or approve
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must authorize us to debit your business checking or other account automatically for the Royalty, Software License Fee, Brand Fund contribution, MSC Fees, and other amounts due under the Franchise Agreement or otherwise.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The School always must have on staff at least 2 fully-trained (or “certified”) managers for the first 6 months of operations; after that, the School must have on staff one person who is fully trained.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information the Computer System generates (and to the content of any BIG BLUE Swim School email accounts we provide you).
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Besides attending and/or participating in various training courses and programs, at least 1 of your representatives (an owner or another designated representative we approve) must at our request attend a periodic meeting of all BIG BLUE Swim School franchisees at a location we designate.
The filing answers no to 2 questions
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is a minimum grand opening advertising spend required?Item 6
The vendor opportunity at Big Blue Swim School
Big Blue Swim School operates 42 locations—23 franchised and 19 company-owned—making it a compact but rapidly expanding youth-services brand. Year-over-year unit growth clocked at 53.3%, signaling an active development pipeline. For software vendors, the addressable market is concentrated: all 41 mapped operators are single-unit franchisees, with no multi-unit owners in the system. The top states by unit count are Texas (6), New Jersey (3), Pennsylvania (3), Illinois (3), and California (3). The brand is held under a holding company whose structure is not detailed in the FDD.
Who controls software purchasing
The franchisor controls technology decisions. Because LESSONBuddy is mandated, any system-wide software adoption runs through the headquarters in Illinois. The FDD does not list individual executives in Item 1, so the specific buying center—whether a CIO, VP of Operations, or franchise support leader—is not publicly named. Vendors should prepare to engage the corporate team directly rather than selling into individual franchisees.
Mandated and current tech stack
The 2025 FDD explicitly mandates LESSONBuddy. No other operational, POS, or back-office systems are disclosed as required. This creates a landscape where LESSONBuddy serves as the operational backbone, and any additional software—scheduling, billing, CRM, or learning management—must either integrate with it or demonstrate clear additive value. The absence of other named mandates suggests the stack may still be maturing alongside the brand’s rapid unit growth.
Procurement, renewals, and timing
Item 8, which typically outlines designated suppliers and purchasing requirements, was not extracted in the available data. That means the procurement model—whether the franchisor designates specific vendors, maintains an approved list, or allows open purchasing—is not publicly known from the FDD alone. On the renewal side, Item 17 provides a clear window: franchise agreements run 10 years, and renewal requires a business review, formal notice at least three months before expiration, substantial compliance with brand standards, a remodel or upgrade, signing the then-current franchise agreement, and a $5,000 successor fee. With 53% unit growth in the last year, new-location openings likely create more immediate software evaluation opportunities than renewals.
How to read the Big Blue Swim School FDD
The full 2025 Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the system, including the mandated LESSONBuddy requirement, the 10-year term, and the renewal conditions described above. Reviewing the FDD directly lets you confirm unit counts, royalty structures (not disclosed in our extract), and any additional supplier requirements that may appear in the full Item 8 or Item 11 exhibits. For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize outreach.
Questions vendors ask
Big Blue Swim School, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Big Blue Swim School files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
76 operators run 76 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 6 |
|---|---|
| NJ | 3 |
| PA | 3 |
| IL | 3 |
| CA | 3 |
Ownership
The portfolio behind Big Blue Swim School
unknown of big blue swim school holdco.
Related Youth services brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.