HQ-led decisions

BEEF JERKY EXPERIENCE

Retail food

Software purchasing authority at Beef Jerky Experience sits with President Paul Lyons, the sole executive named in the 2026 Franchise Disclosure Document. The brand operates 68 total units (63 franchised, 5 company-owned) and does not mandate any specific technology systems in its current FDD. For vendors, this means an addressable market of 63 independently operated storefronts where tech decisions may be made at the unit level or influenced by HQ on a case-by-case basis.

Live signals

Total units
68
63 franchised
Unit growth YoY
-16%
vs prior filing
AUV
$430K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$194K–$407K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

TikTok
Mandatory
Marketing automationItem 11

e, such as Amazon.com or eBay. You are not permitted to promote your Store or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, TikTok, or LinkedIn

Apple iPad
POSItem 6

understated amount plus interest. POS System $39-$350 Monthly Payable to supplier Technology and $1,200 to $1630 Upon signing Us Systems Set Up Fee Franchise Agreement (including Apple iPad) 11 Name o

The vendor opportunity at Beef Jerky Experience

Beef Jerky Experience is a retail food franchise headquartered in Tennessee with 68 total units as of its 2026 FDD. Of those, 63 are franchised and 5 are company-owned. The brand reported an average unit volume of $430,063 and charges a 6% royalty on gross sales. For software vendors, the immediate addressable market is the 63 franchised locations — though that number is shrinking. Year-over-year unit growth sits at -16%, meaning the system contracted by roughly 11 units in the most recent reporting period. A declining network changes the sales math: fewer net-new store openings, but also potential churn events where incoming operators may evaluate new technology stacks.

The initial franchise term is 5 years. With a negative growth trajectory, vendors should monitor which locations are approaching renewal or transfer. A change in ownership often triggers a fresh look at point-of-sale, inventory, scheduling, or accounting software. The absence of a mandated tech stack means each of those 63 franchisees is a standalone buying decision — or at least a decision influenced locally.

Who controls software purchasing

The 2026 FDD names one executive: Paul Lyons, President. No CIO, CTO, VP of Operations, or procurement lead is disclosed. In systems of this size, the president frequently serves as the de facto technology buyer or delegates to an operations manager not listed in the FDD. Vendors should direct initial inquiries to the president’s office. If a franchisee-level sale is the goal, the lack of a mandated stack suggests unit owners hold significant purchasing autonomy. There is no multi-unit operator data in our corpus, so we cannot segment the franchisee base by ownership concentration.

Mandated and current tech stack

Beef Jerky Experience does not mandate or recommend any specific technology systems in its 2026 FDD. Item 11, where franchisors typically list required POS hardware, software, back-office systems, or IT vendors, contains no captured data. This is uncommon but not unheard of in small, retail-focused franchise systems. It means the brand has not standardized its tech environment — or if it has, that standardization is not disclosed in the franchise offering document. For a vendor, this is both an opportunity and a challenge. There is no incumbent to unseat at the system level, but there is also no centralized procurement lever to pull. Every location may run a different POS, different payment processor, and different inventory tool.

Procurement, renewals, and timing

Item 8 of the FDD, which covers procurement obligations, yielded no extract in our data. We cannot confirm whether the franchisor designates approved suppliers, requires purchases from specific vendors, or leaves procurement entirely open. This gap is worth investigating directly with the franchisor before building a go-to-market plan.

Item 17 provides clearer signals on timing. Franchise agreements run 5 years. To renew, a franchisee must request renewal within the last six months of the term. The franchisor then issues a renewal invoice and any required documents, which may include a materially different contract — though territory boundaries remain unchanged and renewal fees cannot exceed those charged to similarly situated renewing franchisees. If a franchisee does not wish to renew, they must provide notice at least 90 days before expiration. These windows — the six-month renewal request period and the 90-day non-renewal notice deadline — are natural points when operators evaluate their business tools. A vendor tracking contract maturity dates across the 63-unit base could time outreach to coincide with these decision windows.

How to read the Beef Jerky Experience FDD

The full 2026 Franchise Disclosure Document is embedded below. For software vendors, the most relevant sections are Item 11 (franchisor’s obligations regarding technology and systems) and Item 17 (renewal, termination, and transfer conditions). Item 8 should be reviewed directly for any procurement restrictions not captured in our extract. The FDD was filed with state franchise regulators in 2026 and represents the most current public disclosure from the franchisor. Use it to validate the decision-maker structure, unit count, and any technology requirements that may have been omitted from third-party summaries. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

BEEF JERKY EXPERIENCE, answered from the filing

President Paul Lyons is the only executive listed in the 2026 FDD. With no other buying center disclosed, initial outreach should target the president's office for any HQ-level software evaluation.
The 2026 FDD does not disclose any mandated or recommended POS, operational, or IT systems. Franchisees appear to have autonomy in selecting their own technology vendors.
There are 68 total units: 63 franchised and 5 company-owned. The brand experienced a -16% year-over-year unit decline, signaling a contracting footprint for software vendors to target.
The 2026 FDD does not extract any Item 8 procurement signal. It is not disclosed whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing.
Franchise agreements run 5 years. Renewal requests must be made in the final six months. With a -16% unit decline, many locations may be approaching non-renewal, creating potential churn or replacement buying windows.
The full 2026 FDD is embedded below. It was filed with state franchise regulators in 2026. Review Item 11 for any franchisor technology obligations and Item 17 for renewal and transfer conditions.
Source

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Operator footprint

Who runs the locations

30 operators run 30 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit30

Top states by locations

TX7
WI4
TN4
MO3
NY3