Athletes HQ

The vendor opportunity at Athletes HQ

Athletes HQ is a youth-services franchise with a tiny footprint: 3 total units, split between 2 franchised locations and 1 company-owned unit. The most recent FDD (2026) reports an average unit volume of $459,451.50. For a software vendor, the immediate addressable market is just those 2 franchised locations. There is no disclosed year-over-year unit growth, no mapped operator footprint in our corpus, and no parent company—Athletes HQ appears independently owned. This is a micro-franchise system where any software sale would likely be a one-to-one conversation with HQ, not a scaled rollout.

Who controls software purchasing

The FDD’s Item 1 lists three executives who also serve as directors: Jordan Dean (President, Chief Executive Officer and Director), Derek Shomon (Vice President and Director), and Brian Evans (Chief Operating Officer and Director). In a system this small, there is no separate IT or procurement department. Any software purchasing decision will involve one or more of these individuals directly. Vendors should approach Jordan Dean as the primary decision-maker, with Shomon and Evans likely influencing operational and financial tool choices respectively.

Mandated and current tech stack

Athletes HQ mandates three specific technology systems. For scheduling, franchisees must use Acuity. Point-of-sale is handled by Square, provided by Block, Inc. Accounting runs on QuickBooks from Intuit Inc. These are the only named systems in the FDD. No other mandated or recommended vendors appear. This stack is lean and cloud-based, suggesting the franchisor values simplicity and low overhead. A vendor selling complementary software—such as CRM, payroll, or marketing automation—would need to integrate with or replace one of these mandated tools, which requires HQ approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model remains undisclosed. It is unknown whether Athletes HQ designates specific suppliers, maintains an approved vendor list, or permits open purchasing. Given the small size and mandated tech stack, HQ likely exerts tight control over any software additions. Renewal terms offer a potential window for vendor conversations. The initial franchise term is 10 years. To renew, a franchisee must be in good standing, pay a $2,500 renewal fee, maintain or secure substitute premises, remodel, sign a new agreement and release, and upgrade to then-current standards for decor, equipment, and product offerings. The renewal agreement may contain materially different terms, but royalty fees and Team Players Fees will not exceed those imposed on similarly-situated renewing franchisees. This mandatory upgrade clause means franchisees could be compelled to adopt new software at renewal, creating a predictable trigger for vendor outreach aligned with the 10-year cycle.

How to read the Athletes HQ FDD

The full 2026 Franchise Disclosure Document is embedded below. It contains the legal and financial disclosures that govern the franchise relationship, including the mandated technology systems, executive roster, fee structure, and renewal conditions cited here. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for tech mandates, Item 1 (the franchisor and its parents, predecessors, and affiliates) for decision-maker names, and Item 17 (renewal, termination, transfer, and dispute resolution) for contract windows. Because no Item 8 extract is available, vendors will need to inquire directly about supplier approval processes. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on tech stack, unit count, and decision-maker access.