Leapfrog
5 November 16, 2021 Principal 39 2026 ATSS FDD v16D Description of Mark Registration No Registration Date Register Buoy (design logo) 7622670 December 24, 2024 Principal Lenny the Leapfrog (design log
From the filings
+5.344% units YoYHQ-led decisions
Aqua-Tots Swim Schools
Youth servicesSoftware purchasing at Aqua-Tots Swim Schools is controlled at the corporate level, with President Paul Preston and CEO Craig Wright listed as key executives in the 2026 FDD. The system already mandates Pike13 and proprietary Aqua-Tots digital tools, creating a defined tech environment for vendors. With 138 franchised locations and a single company-owned unit, the addressable market for complementary or replacement software is 139 total units generating an average unit volume of $1,138,797.
For software vendors selling into US franchise brands.
Live signals
Total units
139
138 franchised
Unit growth YoY
+5.344%
vs prior filing
AUV
$1.14M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$1.62M–$2.94M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must submit to Franchisor current financial statements including monthly bank statements, and other reports as Franchisor may reasonably request to evaluate or compile research data on any operational aspect of the Swim School.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You must purchase employee uniforms and teaching equipment as well as our proprietary software used in the operation of your franchise from our approved or designated suppliers or us.
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
We have instituted a Franchise Advisory Committee (“FAC”) and we periodically meet with the Committee to seek its input regarding marketing strategies, operational improvements and marketing efforts for the whole system.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to require specific computer hardware or software and other communications equipment and to specify additional computer-related and communications standards in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ending December 31, 2025, neither we nor our affiliate(s) derived revenue or other material consideration as a result of required purchases or leases made by our Franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that the cost of these required purchases from designated or approved suppliers represents approximately 20% to 30% of your total purchases made in accordance with standards and specifications in the establishment of your business, and between 10% and 15% of your ongoing operation expenses of your business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase these items from another supplier, you may request to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
The Franchisee acknowledges as between the Franchisor and the Franchisee, the Franchisor has the sole rights to, and interest in, all numbers, addresses, domain names, locators, directories and listings used by Franchisee to promote the System.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee must provide Franchisor, or its agents, access to Franchisee’s Business and computer systems to examine and audit Franchisee’s business, at any reasonable time without notice.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may periodically update and revise the Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate your swim school business from a location accepted by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish a presence on the Internet except as we may specify, and only with our prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 7
You will be required to spend between $26,000 and $45,000 prior to opening and during the first three months of operation on local advertising and marketing in your territory.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Additionally, each calendar year, Franchisee must spend on marketing and promoting its Outlet no less than two percent (2%) of the Gross Revenues per month.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All retail products must be purchased from an Aqua-Tots approved vendor or designated supplier on our approved vendor list.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase employee uniforms and teaching equipment as well as our proprietary software used in the operation of your franchise from our approved or designated suppliers or us.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Generally, all fees due to Franchisor are drafted by wire or EFT from Franchisees bank account.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase employee uniforms and teaching equipment as well as our proprietary software used in the operation of your franchise from our approved or designated suppliers or us.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Currently, you are required to use the Pike 13 web- based software, as well as our proprietary, and digital tools in the operation of your Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Should Franchisee request, or Franchisor determines necessity, Franchisor may send a company representative to the Franchisee’s location for additional training or consulting services.
The filing answers no to 7 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 8
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Aqua-Tots
Aqua-Tots Swim Schools operates 139 total units—138 franchised and 1 company-owned—with an average unit volume of $1,138,797. The system grew unit count by approximately 5.3% year-over-year, signaling a stable, expanding footprint for software vendors targeting youth services franchises. The franchisor is headquartered in Arizona and led by a small executive team, which centralizes purchasing influence. For a vendor, this means a single point of entry to a network of nearly 140 locations, each paying a 6% royalty on gross revenue.
Who controls software purchasing
The 2026 FDD identifies Paul Preston as President and Craig Wright as CEO. Co-Founder Ron Sciarro is also named. With no parent company on file and no multi-unit operators mapped in our corpus, decision-making authority appears concentrated at the corporate level. Vendors should direct outreach to the President or CEO at the Arizona headquarters. The absence of a disclosed CIO or VP of Technology in the FDD suggests that technology decisions may fall directly to these top executives or a small operations team.
Mandated and current tech stack
Aqua-Tots mandates a specific software environment. The FDD lists “Aqua-Tots preferred software program” and “Aqua-Tots proprietary digital tools” as required, alongside Pike13, a class management and scheduling platform. This trio forms the operational backbone for franchisees. Vendors offering adjacent solutions—such as payroll, HR, advanced CRM, or business intelligence—must integrate with or complement Pike13 and the proprietary tools. The mandate reduces fragmentation but also sets a high bar for displacement.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract detailing procurement restrictions or designated suppliers. Without that signal, the procurement model remains undisclosed in the available data. Franchise agreements carry an initial term of 10 years. Upon renewal, franchisees must sign a new agreement, which may contain materially different terms, and pay a renewal fee. Royalty rates at renewal will not exceed those charged to new franchisees. This 10-year cycle, combined with the 2026 FDD filing, suggests that any system-wide technology evaluation or renegotiation could align with renewal waves or corporate strategic planning cycles.
How to read the Aqua-Tots FDD
The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (franchisor assistance and mandated technology), Item 8 (procurement restrictions, if disclosed), and Item 17 (renewal and termination). Pay close attention to the mandated software language in Item 11, which confirms Pike13 and the proprietary tools as non-negotiable components of the franchisee tech stack. Use the document to verify decision-maker names and to identify any additional operational requirements that could create integration or replacement opportunities.
For a ranked target list of franchise systems matched to your software category, contact FranCloud.
Questions vendors ask
Aqua-Tots Swim Schools, answered from the filing
The FDD lists Paul Preston (President) and Craig Wright (CEO) as principal officers. Software buying authority likely sits with these executives or their designees at the Arizona headquarters.
The 2026 FDD mandates Pike13 and Aqua-Tots proprietary digital tools as the preferred software program. No other named third-party systems are disclosed as required.
The system has 139 total units, consisting of 138 franchised locations and 1 company-owned unit, according to the 2026 FDD.
The FDD does not disclose a specific procurement model in the available extracts. Vendors should inquire directly about designated versus approved supplier processes.
Franchise agreements run 10 years. Renewal requires a new agreement, potentially with materially different terms. Watch for renewal cycles or system-wide tech refresh initiatives.
The 2026 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full document text and exhibits.
Source
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Operator footprint
Who runs the locations
138 operators run 138 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit138
Top states by locations
| TX | 34 |
|---|---|
| MI | 12 |
| AZ | 10 |
| CA | 9 |
| GA | 9 |
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.