5 November 16, 2021 Principal 39 2026 ATSS FDD v16D Description of Mark Registration No Registration Date Register Buoy (design logo) 7622670 December 24, 2024 Principal Lenny the Leapfrog (design log
Aqua-Tots Swim Schools
Youth servicesSoftware purchasing at Aqua-Tots Swim Schools is controlled at the corporate level, with President Paul Preston and CEO Craig Wright listed as key executives in the 2026 FDD. The system already mandates Pike13 and proprietary Aqua-Tots digital tools, creating a defined tech environment for vendors. With 138 franchised locations and a single company-owned unit, the addressable market for complementary or replacement software is 139 total units generating an average unit volume of $1,138,797.
Live signals
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
The vendor opportunity at Aqua-Tots
Aqua-Tots Swim Schools operates 139 total units—138 franchised and 1 company-owned—with an average unit volume of $1,138,797. The system grew unit count by approximately 5.3% year-over-year, signaling a stable, expanding footprint for software vendors targeting youth services franchises. The franchisor is headquartered in Arizona and led by a small executive team, which centralizes purchasing influence. For a vendor, this means a single point of entry to a network of nearly 140 locations, each paying a 6% royalty on gross revenue.
Who controls software purchasing
The 2026 FDD identifies Paul Preston as President and Craig Wright as CEO. Co-Founder Ron Sciarro is also named. With no parent company on file and no multi-unit operators mapped in our corpus, decision-making authority appears concentrated at the corporate level. Vendors should direct outreach to the President or CEO at the Arizona headquarters. The absence of a disclosed CIO or VP of Technology in the FDD suggests that technology decisions may fall directly to these top executives or a small operations team.
Mandated and current tech stack
Aqua-Tots mandates a specific software environment. The FDD lists “Aqua-Tots preferred software program” and “Aqua-Tots proprietary digital tools” as required, alongside Pike13, a class management and scheduling platform. This trio forms the operational backbone for franchisees. Vendors offering adjacent solutions—such as payroll, HR, advanced CRM, or business intelligence—must integrate with or complement Pike13 and the proprietary tools. The mandate reduces fragmentation but also sets a high bar for displacement.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract detailing procurement restrictions or designated suppliers. Without that signal, the procurement model remains undisclosed in the available data. Franchise agreements carry an initial term of 10 years. Upon renewal, franchisees must sign a new agreement, which may contain materially different terms, and pay a renewal fee. Royalty rates at renewal will not exceed those charged to new franchisees. This 10-year cycle, combined with the 2026 FDD filing, suggests that any system-wide technology evaluation or renegotiation could align with renewal waves or corporate strategic planning cycles.
How to read the Aqua-Tots FDD
The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (franchisor assistance and mandated technology), Item 8 (procurement restrictions, if disclosed), and Item 17 (renewal and termination). Pay close attention to the mandated software language in Item 11, which confirms Pike13 and the proprietary tools as non-negotiable components of the franchisee tech stack. Use the document to verify decision-maker names and to identify any additional operational requirements that could create integration or replacement opportunities.
For a ranked target list of franchise systems matched to your software category, contact FranCloud.
Questions vendors ask
Aqua-Tots Swim Schools, answered from the filing
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Operator footprint
Who runs the locations
138 operators run 138 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 34 |
|---|---|
| MI | 12 |
| AZ | 10 |
| CA | 9 |
| GA | 9 |
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.