All Dogs Unleashed

The vendor opportunity at All Dogs Unleashed

All Dogs Unleashed operates 18 total locations—14 franchised and 4 company-owned—across its youth-services segment, with headquarters in Texas. The system posted an average unit volume of $884,010, a figure that signals moderate per-location revenue for a service-based franchise. For software vendors, the immediate addressable market is these 18 units, though year-over-year unit growth sits at -12.5%, suggesting a contracting footprint that may limit near-term expansion opportunities.

The franchise runs on a 10-year initial term with a 7.0% royalty, and franchisees in good standing can renew for two additional 5-year periods. Renewal conditions include facility renovation, compliance with then-current training and qualification standards, and execution of a successor agreement. These renewal triggers represent natural moments when franchisees may be required or incentivized to upgrade operational software, particularly if HQ updates its mandated tech stack between terms.

Who controls software purchasing

Purchasing authority at All Dogs Unleashed is concentrated at the franchisor level. The 2025 FDD lists Brian Claeys as Owner/General Manager and Mark Kluge as Director of Operations and Franchise Development—both likely involved in technology decisions that affect the system. Travis Lux (Owner/Trainer), Cesar Rosa (Director of Training), and Elise Lively (Director of On-Site Operations) round out the leadership team, with Lively’s on-site operations role potentially influencing field-level software requirements.

No multi-unit operators are mapped in our corpus, meaning all franchised locations are likely single-unit operators with limited independent purchasing power. This structure reinforces the HQ-driven procurement dynamic: vendors should target the franchisor directly rather than pursuing a location-by-location sales strategy.

Mandated and current tech stack

The only technology mandate disclosed in the 2025 FDD is for electronic point-of-sale cash register systems. No specific vendor is named, which may indicate either a non-exclusive mandate (franchisees choose their own compliant POS) or a generic requirement that leaves room for vendor competition. No other operational software—scheduling, CRM, payroll, inventory, or training platforms—appears as a mandated or recommended system in the FDD.

This sparse tech disclosure is common in smaller franchise systems and represents a greenfield opportunity for vendors who can demonstrate operational efficiency gains. The absence of named incumbents means the stack is likely fragmented or manually intensive, and a well-timed pitch to HQ could position a vendor as the first system-wide standard beyond POS.

Procurement, renewals, and timing

Item 8 of the 2025 FDD contains no extractable procurement signal—no designated supplier list, no approved vendor program, and no cooperative purchasing arrangement is disclosed. This absence suggests an open procurement environment where the franchisor can evaluate and adopt new software without pre-existing contractual constraints.

Timing a pitch around renewal cycles may be effective. With a 10-year initial term and two 5-year renewal options, franchisees approaching renewal must renovate and refurbish their facilities and comply with updated system standards. If HQ introduces new software requirements as part of the renewal conditions, vendors who have already built relationships with Claeys and Kluge will be best positioned to become the mandated solution.

How to read the All Dogs Unleashed FDD

The full 2025 Franchise Disclosure Document is embedded below. For software vendors, the most relevant sections are Item 11 (franchisor’s obligations), which lists mandated and recommended technology, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which identifies the executives who control purchasing. Item 8 (restrictions on sources of products and services) and Item 17 (renewal, termination, transfer, and dispute resolution) provide additional context on procurement rules and contract windows. Cross-reference these sections to build a complete picture of who buys software, what they require, and when they are most likely to switch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, unit counts, and buyer concentration.