ROLLER
Mandatoryputer System. You must purchase the computer equipment, hardware and software necessary for opening your 2 Hours of Freedom Business. We currently require you to purchase and use: Roller Software for
From the filings
HQ-led decisions
2 Hours of Freedom
Youth servicesSoftware purchasing at 2 Hours of Freedom sits with President Jeffrey Anderson and VP of Operations Alyona Foca at the brand’s Illinois headquarters. The franchise currently mandates QuickBooks (desktop and Online) by Intuit and the ROLLER system by Roller Software across its operations. With one company-owned unit and no franchised locations mapped in our corpus, the addressable market is a single location today, but the 2025 FDD outlines a 10-year initial term and a 5-year renewal window that vendors should track.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$289K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$455K–$861K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks Online
s Point-of-Sale (POS) System and venue management software from Roller Software, word processing and spreadsheets software from MS Office 365, accounting and payroll software from QuickBooks Online, a
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must purchase your point-of-sale (POS) system, word processing software, accounting software, inflatables, branded merchandise, play socks, and interior banners from designated suppliers, which may be us or an affiliate.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access your computer system to retrieve information regarding the operations of your Franchised Business and there are no limitations under the Franchise Agreement on our right to access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must furnish to us the following in the form and manner we require: (1) on or before the tenth (10th ) of each month, (i) a profit and loss statement for the immediately preceding month and (ii) sales tax returns for the immediately preceding month, in formats we specify from time to time.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the only designated supplier for branded merchandise and play socks.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify the list of approved product types, brands and/or suppliers, and you may not, after receipt in writing of any modification, reorder any product type or brand or reorder from any supplier which is no longer approved.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
in our fiscal year ended December 31, 2024, neither we nor our affiliate derived revenue from the purchase of goods and services by our Franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
The cost of all purchases from designated suppliers, approved suppliers or following our standards and specifications represents 50% to 60% of your total purchases in establishing your franchise, and 30% to 35% of your total purchases in operating the franchise.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you propose to use any of type or brand of fixtures, furniture, equipment, signs or supplies, and/or suppliers which are not then approved, you must first notify us and submit sufficient information, specifications and samples concerning such product type or brand and/or supplier as we request for our…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that as between the Company and you, we have the sole right to and interest in all telephone numbers, digital marketing accounts, and directory listings associated with the Marks
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee’s point-of-sale system and related payment processing systems must be compliant with current Payment Card Industry Data Security standards, all applicable data privacy laws, and any procedures required by the Operations Manual to prevent credit card fraud.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we or our agents shall have the right to enter and inspect your 2 Hours of Freedom Business, including but not limited to the Location, the operations, and the services being performed at the Location, at all reasonable times and without prior notice to you.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to, and otherwise modify, the Operations Manual from time to time to reflect changes in, additions to and deletions from authorized services and products, specifications, standards and operating procedures, policies and other obligations in operating a 2 Hours of Freedom Business under this…
Marketing
Is a minimum grand opening advertising spend required?
YesItem 7
You must conduct an advertising and marketing campaign to promote the initial launch of your 2 Hours of Freedom Business and spend a minimum of $5,000, with $3,500 spent during the 4 weeks leading up to opening for business and $1,500 spent in the 30 days after opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Beginning your third (3rd ) month of operation, during each calendar month, we require you to spend one percent (1%) of Gross Sales on local marketing, advertising and promotion.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree: (1) to offer for sale gift cards and/or the loyalty program, which must be in the form and version we designate ("Official Gift Card/Loyalty Program"), as it may be amended from time to time;
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase your point-of-sale (POS) system, word processing software, accounting software, inflatables, branded merchandise, play socks, and interior banners from designated suppliers, which may be us or an affiliate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase fixtures, furniture, equipment, cleaning supplies, other supplies, and certain other services from approved suppliers and/or that meet our standards and specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Unless otherwise designated by us, we currently require you to pay fees and other amounts due to us or our affiliates through electronic funds transfer via Automated Clearing House (“ACH”) or similar means.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You agree: (1) to offer for sale gift cards and/or the loyalty program, which must be in the form and version we designate ("Official Gift Card/Loyalty Program"), as it may be amended from time to time;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase your point-of-sale (POS) system, word processing software, accounting software, inflatables, branded merchandise, play socks, and interior banners from designated suppliers, which may be us or an affiliate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access your computer system to retrieve information regarding the operations of your Franchised Business and there are no limitations under the Franchise Agreement on our right to access.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
If additional personnel are to be trained or retraining is required, you must pay an additional training fee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Owners and Designated Managers must attend such conferences.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at 2 Hours of Freedom
2 Hours of Freedom operates a single company-owned location, with no franchised units disclosed in the 2025 FDD. The brand reports an average unit volume of $288,849 and a 6.0% royalty rate on a 10-year initial term. For software vendors, the immediate addressable market is one unit, but the franchise agreement structure—including a 5-year renewal term—means the leadership team may evaluate new technology at contract inflection points. The youth-services concept is headquartered in Illinois, and all purchasing decisions flow through a centralized HQ.
Who controls software purchasing
The 2025 FDD lists Jeffrey Anderson as President and Alyona Foca as Vice President of Operations. In a single-unit, owner-operated environment, these two executives are the de facto technology buyers. Any vendor pitch should be directed to this pair, with an emphasis on how the software integrates with or improves upon the existing mandated stack. There is no parent company on file; the brand appears independently owned, which keeps the decision chain short and direct.
Mandated and current tech stack
The FDD mandates four specific systems: QuickBooks by Intuit Inc., QuickBooks Online by Intuit Inc., Roller Software, and the ROLLER system. These cover accounting and operational workflows. Vendors offering complementary or replacement solutions need to address integration with Intuit’s accounting ecosystem and Roller’s operational platform. Because these are mandates, any new tool must either fit alongside them or make a compelling case for displacement at the HQ level.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no procurement extract, so the brand’s supplier model—whether designated, approved, or open—is not publicly documented. Vendors should clarify procurement rules directly with Anderson or Foca. On the renewal side, Item 17 specifies that a franchisee must comply with the agreement, give notice, meet current training requirements, upgrade the location and equipment, sign the then-current franchise agreement, execute a release, and pay a renewal fee. The renewal term is 5 years. For a single-unit system, this means any technology contract tied to the franchise term could come up for review at the 10-year mark or during a 5-year renewal cycle.
How to read the 2 Hours of Freedom FDD
The 2025 Franchise Disclosure Document is the authoritative source for unit count, financial performance representations, mandated suppliers, and leadership. Key sections for software vendors include Item 1 (executives), Item 8 (procurement restrictions—though absent here), Item 11 (mandated systems), and Item 17 (renewal conditions). The embedded PDF viewer below lets you search and review the full document. Focus on the mandated tech list and the renewal triggers to time your outreach. For a ranked target list of franchise systems that match your software, FranCloud can help you prioritize the right doors.
Questions vendors ask
2 Hours of Freedom, answered from the filing
President Jeffrey Anderson and VP of Operations Alyona Foca are the named executives in the 2025 FDD. As a single-unit, HQ-controlled brand, purchasing authority is centralized with this leadership team.
The 2025 FDD mandates QuickBooks by Intuit (desktop and Online) for accounting and the ROLLER system by Roller Software for operations. Both are required across the system.
The brand reports one company-owned unit in the 2025 FDD. No franchised locations are disclosed, and no operators are mapped in our corpus.
The 2025 FDD does not include an Item 8 procurement extract, so the designated-supplier vs. approved-supplier model is not publicly disclosed. Vendors should inquire directly with HQ.
The initial franchise term is 10 years, with a 5-year renewal requiring compliance, notice, training, upgrades, a release, and a renewal fee. Renewal windows may trigger tech re-evaluation.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment 2 Hours of Freedom files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.