The Steam Police vs 76 Fence

76 Fence is the stronger opportunity right now, and it’s not close. The dimension that wins here is TAM (Total Addressable Market), specifically the presence of actual operating units. With two total units and one franchised location generating over $1.5M AUV, you have a live, revenue-producing environment where software is already a necessity—not a hypothetical. That AUV signals healthy transaction volume and operational complexity, which directly drives demand for POS, scheduling, and marketing automation. The franchisor-controlled procurement model is a hurdle, not a dealbreaker; it means you sell once to the franchisor and get pushed down to the unit, compressing your sales cycle if you win the corporate relationship.

The Steam Police offers zero operating units and a 2026 FDD, which translates to timing risk and zero immediate budget. Their approved-supplier procurement model is more vendor-friendly on paper, but it’s irrelevant when there’s no franchisee to sell to. A $40K initial fee and slightly lower investment range don’t matter when the brand hasn’t opened a single location—you’re selling into a vacuum. The only meaningful tradeoff is that 76 Fence’s controlled procurement creates a single point of failure: if you can’t convert the franchisor, you get locked out entirely. But that’s a sales strategy problem, not a market existence problem.

The Steam Police is a future play with a better procurement terrain but no budget or users today. 76 Fence gives you a real, albeit small, beachhead with high-revenue units that will consume multiple software modules. You take the bird in hand, navigate the corporate gatekeeper, and expand as they add units.

Verdict: 76 Fence wins on TAM and immediate budget reality; The Steam Police is a procurement mirage with no revenue to capture.