Team Up Athletics vs Real Deals on Home Decor

Real Deals on Home Decor wins on the dimensions that directly fund a software sale: budget and TAM. At $547K AUV, each franchisee runs a materially larger operation that can absorb a POS-plus-back-office stack without flinching, and the 7% royalty on that volume gives the franchisor real margin to subsidize or mandate tech rollouts. With 45 units and zero churn, you’re selling into a stable, fully franchised base where a single deal can anchor a repeatable playbook—no waiting for new openings to build pipeline.

The tradeoff is timing versus terrain. Team Up Athletics is growing at 78.6% YoY off a much lower $207K AUV and a lean $51K–$129K build-out. That velocity means more new doors opening every quarter, but each door is a smaller, price-sensitive prospect that will scrutinize a software line item harder. The franchisor’s 5% royalty on a lower base also gives them less margin to fund tech mandates, so you’re selling individual value rather than top-down adoption. You’d be chasing a moving target with thinner wallets, whereas Real Deals gives you a static, high-revenue territory you can penetrate methodically right now.

Verdict: Real Deals on Home Decor is the stronger software-sales opportunity today because higher AUV and a fully built-out 45-unit base create a budget-rich, sellable terrain that outweighs Team Up’s growth momentum.