Styles Studios Fitness vs 9Round

9Round is the only target here that puts a sales pipeline on the board this quarter. With 141 franchised locations, there is an immediate installed base that needs scheduling, POS, and marketing automation to operate daily—regardless of the brand’s overall contraction. The negative unit growth (-29% YoY) is a warning sign, not a dealbreaker; it means the remaining operators are survivors who likely care about efficiency, and a vendor can still close meaningful ACV simply by displacing legacy tools or filling gaps at existing sites. The low-end investment ($160K) tells you these are lean operators, so you price accordingly and lead with ROI, but at least there are operators to call on. In contrast, Styles Studios Fitness has zero franchised units and a stale FDD that screams inactivity—a “target” that exists only on paper.

The terrain is identical (both approved-supplier models), but the difference is that 9Round has a terrain to fight over. Brand B’s procurement gatekeeper protects a kingdom with no subjects, and its allure of high investment budgets ($458K–$2.2M) is hypothetical until a franchisee signs. The tradeoff is clear: you can hunt today in a shrinking system with 141 doors, or you can wait for a brand that hasn’t sold a single franchise. Software sales is a volume game, and 141 > 0 wins every time.

Verdict: 9Round is the only actionable software-sales opportunity right now.