Stratus vs 76 Fence

Stratus simply overwhelms 76 Fence on TAM and terrain. With 4,312 total units—99.5% of them franchised—you have a deep, distributed pool of buyers that can independently adopt your POS, scheduling, or marketing automation. The approved‑supplier procurement model keeps the door wide open for direct software sales to every location. By contrast, 76 Fence’s franchisor‑controlled procurement gates you out of 2 total units (only 1 franchised) unless you unseat an incumbent vendor at the corporate level—a binary, slow‑motion pursuit. Timing adds urgency: Stratus’s current 2026 FDD signals an actively growing system, while 76 Fence’s filing is already due, freezing its addressable base.

The one dimension where 76 Fence looks tempting is per‑unit budget. Its $1.54M AUV and $165K–$316K build‑out range suggest an operator that can write a meaningful software check. But that advantage evaporates the moment you tally TAM. Even a 100% penetration across 1 franchised location is rounding error next to a fractional attach rate inside Stratus’s 4,291‑unit franchisee network. The unit economics of 76 Fence are strong; the math simply has nowhere to run.

TAM and terrain decide this race, and timing breaks the tape. Stratus gives you thousands of open, current, small‑investment units that you can address with a standard outbound motion today. 76 Fence is a bespoke, two‑unit gamble that cannot scale.

Verdict: Stratus is the far stronger software‑sales opportunity right now, winning on TAM, open procurement, and system vitality, despite the higher per‑unit spend available inside 76 Fence.