Skoah Franchise vs HealthSource Chiropractic

HealthSource Chiropractic is the clear winner on total addressable market, with 129 franchised units versus Skoah’s two. That’s a 60x larger install base right now, so even modest attach rates generate meaningful pipeline. Budget follows suit: AUVs are $610K against $519K, giving operators more room for software spend before royalties and ad fund hits start to squeeze. The terrain is, at worst, a push—both brands operate approved-supplier procurement, meaning we’d face a franchisor gatekeeper either way, but the scale difference makes the approval effort worth it.

Timing tilts the scale further. HealthSource’s FDD is current (fiscal 2026) and the decline is a manageable -2.3% YoY, which suggests a stable, living system rather than a franchise in freefall. Skoah’s DORMANT filing from fiscal 2023 and -33% unit contraction signal a brand that’s barely breathing—there’s no upcoming class of new franchisees to sell into, and existing operators are disappearing. The only dimension where Skoah isn’t objectively worse is the investment range floor, but a higher startup cost without higher AUV or a growth story just means fewer units opening and a longer recovery on the franchise fee. The meaningful tradeoff is that HealthSource’s negative, albeit mild, unit growth undercuts the platform’s long-term expansion potential; you’re mining a base that’s gently eroding, not expanding. Still, the immediate installed base and budget health dwarf what Skoah offers.

Verdict: HealthSource Chiropractic is the stronger software-sales opportunity right now—larger TAM, healthier unit economics, and an active franchisor signal outweigh the mild unit contraction.