Senior Care Authority vs ACASA Senior Care

Right now, Senior Care Authority is the stronger play, and it comes down to total addressable market. With 110 units—108 of them franchised—you’re looking at a base of 108 potential software deals versus just 7 at ACASA. That’s a 15x larger install base to sell into immediately, and in B2B franchise software, seat count is the multiplier that turns a decent ACV into a real pipeline. ACASA’s 40% unit growth is eye-catching, but when you’re growing off a base of 8, even a triple-digit growth year adds fewer new logos than a flat year at Senior Care Authority. The TAM gap here isn’t close.

The meaningful tradeoff is budget depth versus deal volume. ACASA’s $6.9M AUV signals a high-revenue, operationally intense unit—exactly the kind of location that buys premium POS, scheduling, and back-office stacks and doesn’t flinch at a five-figure annual contract. Senior Care Authority doesn’t disclose AUV, but the lower investment ceiling and 8% royalty suggest thinner unit economics and tighter operator margins. You’ll sell smaller deals there, but you’ll sell a lot more of them, and the approved-supplier procurement model across both brands means you’re not locked out of either—you just need to win the franchisee vote. Volume wins when the product is repeatable, and 108 franchisees voting with their own P&Ls is a repeatable motion ACASA can’t match yet.

Verdict: Senior Care Authority’s 108-unit franchise base makes it the higher-probability, higher-volume software target today, even if ACASA’s per-unit budget is richer.