Self Made Training Facility vs AKT

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
AKT
wins 1 of 12 vendor rows

Self Made Training Facility is the stronger play right now, and it comes down to TAM trajectory. Twenty units with 25% unit growth year-over-year is the kind of motion that creates a natural cadence of new-location onboarding — every opening is a fresh implementation cycle for POS, scheduling, and back-office. That’s recurring deal flow tied to expansion, not just chancy rip-and-replace. The approved-supplier procurement model is a terrain advantage too: it signals central procurement authority, which means a single vendor decision can cascade across the system instead of getting bogged down in location-by-location negotiations.

The tradeoff is AKT’s fresher FDD data, but that only matters if the brand is actively scaling. An overdue filing is a bright red flag on governance cadence and often correlates with stalled development pipelines or internal turmoil. A dormant 2023 filing from Self Made stings, but in a sub-25-unit brand that’s still posting aggressive growth numbers, it’s a timing lag you can stomach. The royalty and ad fund loads are clean, the investment range is wide enough to suggest build-out complexity (read: systems dependence), and the unit base is small enough that landing the franchisor deal now locks you in before a competitor does.

Verdict: Self Made Training Facility wins on TAM velocity and terrain, and AKT’s stale filing kills whatever data-freshness edge it had.

fitness
Self Made Training Facility
fitness
AKT
Total units
21
Franchised units
20
Unit growth YoY
25%
Average unit revenue (AUV)
Royalty
7%
Ad fund
4%
Initial franchise fee
$50K
Investment range (low)
$383K
Investment range (high)
$1.20M
Procurement model
Approved supplier
FDD fiscal year
2023
2024
Filing freshness
DORMANT
OVERDUE

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