Rhoslyn Florist vs Real Deals on Home Decor

Real Deals on Home Decor wins on sheer addressable market. Forty-five franchised units with zero company-owned locations means every single operator is a potential buyer making independent software decisions. At $547K AUV and a 7% royalty, these franchisees are generating enough gross revenue to afford a modern tech stack, but not so much margin that they can waste money on broken workflows—exactly the pain point our POS, scheduling, and back-office suite solves. The flat unit growth is actually a feature here: a stable, mature system where operators are likely running on legacy tools and ripe for a rip-and-replace pitch.

Rhoslyn Florist is a non-starter by comparison. Two total units, zero franchised, and a DORMANT 2023 FDD filing signal a brand that isn't actively selling franchises—there's no pipeline of new locations to land and expand into. The franchisor-controlled procurement model is the kill shot: even if those two units wanted to buy, corporate likely dictates the tech stack, locking us out of a direct sale. The lower investment range ($66K–$144K) might look accessible, but it also means thinner operator budgets and less willingness to pay for premium software.

The terrain dimension seals it. Real Deals' approved-supplier procurement model means we can sell straight to franchisees and, with enough floor-level adoption, potentially earn preferred-vendor status to capture the whole chain. That's a 45-unit TAM we can attack today with a clear budget signal, versus a dormant two-unit concept with a gatekeeper. The tradeoff is that Real Deals isn't growing, so this is a harvest play, not a hypergrowth bet—but a harvest play with real checks to deposit beats a ghost ship every time.

Verdict: Real Deals on Home Decor is the only viable target—45 open-buying units with real revenue outweigh a dormant, locked-down two-unit concept by an order of magnitude.