Planet Fitness vs Anytime Fitness
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Planet Fitness
wins 5 of 12 vendor rows
Planet Fitness wins on the three dimensions that directly drive software revenue: budget, TAM, and terrain. Average unit revenue is 4× higher ($1.87M vs $447K), which means each location has far more operating capital to absorb a SaaS subscription and the willingness to pay for tools that protect that revenue. Total and franchised unit counts are larger, and 4.4% year-over-year growth versus Anytime Fitness’s
fitness
Planet Fitness
fitness
Anytime Fitness
Total units
2,568
2,282
Franchised units
2,298
2,271
Unit growth YoY
4.407%
-0.83%
Average unit revenue (AUV)
$1.87M
$447K
Royalty
7%
—
Ad fund
3%
—
Initial franchise fee
—
$43K
Investment range (low)
$1.52M
$539K
Investment range (high)
$5.22M
$905K
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Planet Fitness vs Anytime Fitness, answered
Planet Fitness has 2,568 total units and Anytime Fitness has 2,282, so Planet Fitness is the larger system.
Planet Fitness grew units +4.407% year over year vs -0.83% for Anytime Fitness, so Planet Fitness is growing faster.
Planet Fitness reports $1.87M in average unit revenue and Anytime Fitness reports $447K, so Planet Fitness has the higher AUV.
Planet Fitness's initial investment runs $1.52M–$5.22M and Anytime Fitness's runs $539K–$905K, so Planet Fitness requires the larger investment.
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