Pilates Addiction vs 9Round

9Round is the stronger play on TAM and terrain, and those two dimensions outweigh everything else here. With 141 franchised units, you’re looking at a real, addressable base—not a handful of corporate-owned outliers. The approved-supplier procurement model is the terrain advantage that turns that TAM into pipeline: franchisees have agency to buy software, which means you’re not locked out by a corporate-mandated stack. Yes, the -29% unit contraction is ugly, but churn in a 140-unit system still leaves a large, renewing base to sell into, and distressed operators often need better scheduling and back-office tools to cut costs.

Pilates Addiction wins narrowly on budget signal—the $451k AUV and higher investment band suggest franchisees have the cash to spend on premium software—but the TAM is a rounding error at 2 franchised units. The franchisor-controlled procurement model kills any terrain advantage that budget might create, because you’ll need corporate buy-in just to get a pilot, and with 11 total units, the decision-maker is likely the founder. That’s a consulting deal, not a scalable sales motion. The flat unit growth confirms there’s no near-term expansion to ride.

The tradeoff is real: you’re choosing a shrinking but open ecosystem over a tiny, locked one with better unit economics. For a vendor that needs pipeline velocity, 9Round’s 141 independently buying franchisees beat 2 franchisees behind a corporate gatekeeper every time. The negative growth is a timing risk, not a dealbreaker—you sell into the pain.

Verdict: 9Round is the stronger software-sales opportunity right now because TAM and open procurement create a repeatable outbound motion that Pilates Addiction’s budget advantage cannot match.