Pigtails & Crewcuts vs HealthSource Chiropractic

HealthSource Chiropractic gives us the bigger budget and total addressable market right now. With 129 units averaging $609k AUV, each location operates with a revenue base that can support a meaningful software stack—POS, scheduling, back-office—and the 7% royalty doesn’t erase that margin advantage. Yes, unit count slipped 2.3% last year, but that’s a manageable contraction, not a free-fall. A 129-door installed base with high per-location wallet means we can price for value and still land deals that materially move the needle. For a vendor selling efficiency and automation, shrinking clinics are exactly the ones looking to cut labor costs, so the timing isn’t as hostile as the headline number suggests.

Pigtails & Crewcuts offers cleaner growth at 7.7% unit expansion, but the terrain is softer: 85 units with $328k AUV spread thin across a simple service. Kids’ haircut shops need less scheduling complexity and lighter back-office muscle, so per-seat software spend will be lower, and the total opportunity pool—even with greenfield openings—won’t match the immediate revenue we can extract from HealthSource’s existing base. The approved-supplier model on both sides means we’d need to win a spot either way, but the high-revenue chiropractic vertical rewards a vendor who can handle integrated payments, appointment reminders, and compliance tracking with a premium product.

The tradeoff is real: we’re choosing a higher-margin, contraction-prone base over a lower-value, growing one. But with only 129 doors, HealthSource’s churn risk is concentrated enough that we can defend it with strong account management, while each new logo pays significantly more than a Pigtails & Crewcuts location ever would. Immediate revenue density wins.

Verdict: HealthSource Chiropractic is the stronger software-sales opportunity today—higher per-unit budget and larger current footprint outweigh the mild unit decline.