OHM Fitness franchisor vs 9Round

9Round hands you a far larger installed base (141 franchised locations vs. 15) and an open procurement model that doesn’t lock you out. Their FDD is current-year, which signals an active, compliant franchisor who won’t hold up evaluation cycles. That combination—big TAM, clear terrain, and fresh filing—means your pipeline can be built on outbound volume, not fragile one‑off wins. The negative unit growth (-29% YoY) isn’t a poison pill; it’s a readiness signal: shrinking networks often need better marketing automation and back‑office tools to squeeze margin from existing units, so urgency is on your side.

OHM Fitness looks tempting on budget. With a low‑end investment of $378K against 9Round’s $160K, OHM franchisees likely have more capital to spend on technology. But that advantage evaporates when you hit the franchisor‑controlled procurement model. The parent can mandate a competing stack, block your integration, or delay decisions indefinitely, crushing your sales cycle economics. A mere 15 franchised units makes it a boutique play—one you can’t scale even if you win every deal. That tiny TAM can’t justify the sales effort, no matter how fat each logo’s checkbook.

The terrain dimension overrides everything. Approved‑supplier at 9Round means you can sell directly to franchisees without a franchisor gatekeeper blocking pipeline. Combine that with 141 open doors and a current FDD that keeps the decision process clean, and you have a repeatable sales motion. OHM’s higher per‑unit budget is a mirage behind a locked door. You’d burn cycles fighting a procurement model instead of closing deals. 9Round’s size and access win decisively.

Verdict: 9Round is the stronger opportunity right now because its open terrain and sheer unit count make it a sellable, scalable target despite declining growth, while OHM’s locked procurement strangles any per‑unit budget advantage at the starting line.