OHM Fitness Franchise vs 9Round

9Round is the stronger opportunity by a wide margin, and the case rests on three dimensions: TAM, timing, and terrain. With 141 franchised units against OHM’s 12, the total addressable market is more than 10× larger—even after accounting for 9Round’s steep unit contraction, the installed base that needs POS, scheduling, and back-office tools today dwarfs anything OHM can offer for years. The 2026 FDD filing signals an active, current franchisor that’s still recruiting and operating, while OHM’s stale 2025 filing and “DUE” status raise red flags about system momentum. On terrain, 9Round’s approved-supplier procurement model means franchisees can actually buy third-party software without the franchisor gatekeeping the stack; OHM’s franchisor-controlled model puts your sales motion at the mercy of a corporate decision you may never win.

The tradeoff is budget quality versus volume. OHM’s slightly lower investment floor and comparable ceiling suggest individual franchisees aren’t meaningfully more cash-constrained than 9Round’s, but that parity doesn’t matter when the unit count is so thin. You’d be fighting for a handful of deals in a system that may not even be growing, whereas 9Round gives you a real pipeline—even with negative unit growth, churn creates replacement buyers, and 141 doors is enough to build a repeatable outbound motion. The royalty and ad fund rates are standard and don’t change the math: a 6% royalty doesn’t kill software budgets in a semi-discretionary model like approved-supplier.

Verdict: 9Round wins on TAM, timing, and procurement openness—target them now and ignore OHM until it proves it can survive and open its stack.