MyWay Mobile Storage vs 76 Fence

76 Fence is the stronger target, and it comes down to budget and timing. The per-unit economics are vastly better: AUV over $1.5M against an 8% royalty implies franchisees clearing north of $120K in top-line royalty burden—which means they have the margin and the urgency to pay for software that drives revenue or cuts labor cost. MyWay’s 3% royalty on probably sub-$1M AUV (given the unit count and mobile storage dynamics) leaves franchisees with far less discretionary operating budget. Even with six units versus two, 76 Fence’s franchisee-level wallet share potential is an order of magnitude higher per logo.

Terrain seals it. A dormant FDD from 2022 signals a system that isn’t actively selling new franchises, which means net-new logo pipeline is dead and the installed base is aging without refresh cycles. 76 Fence’s 2025 FDD is current, and a 2-unit emerging brand with franchisor-controlled procurement creates a wedge: you sell into a single decision-maker who can mandate software across the system, and if the concept scales, you’re wired in from the ground floor. The tradeoff is tiny TAM today—one franchised unit is a micro-account, not a territory play—but the combination of high spend capacity, centralized buying authority, and a live growth window makes it a smarter initial beachhead than MyWay’s six stagnant, low-budget operators.

Verdict: Pick 76 Fence—loud budget signal and live growth timing outweigh MyWay’s slightly larger but dormant unit count.