Museum of Illusions vs HealthSource Chiropractic

Museum of Illusions wins on two dimensions that directly shape ARPU potential: budget and timing. An AUV north of $3M signals a high-transaction, premium-ticket environment where software spend tolerance will dwarf anything HealthSource Chiropractic can support on per-unit revenue of ~$610K. With royalty at 15% and ad fund fully loaded into the proven model, operators are spending to protect margins — that spend often lands in POS, scheduling, and marketing automation, exactly your stack. The get-in cost is steep (low-end investment nearly $2M), but that filters for well-capitalized franchisees who buy professional-grade systems from day one rather than patching together consumer tools.

The tradeoff is unit count and deal volume. HealthSource gives you a 129-unit installed base and a current FDD you can work with immediately, but the brand is shrinking and the per-unit software budget will be anaemic at best. Museum of Illusions is a concentrated play — just 11 franchised doors today — but it’s growing at 10% YoY and each unit represents outsized deal value. That small total addressable market forces a land-and-expand discipline: sell deep, own the account, then ride unit growth. Missing procurement detail is a non-issue; approved-supplier models typically bend for software when the ROI case is clear, and a vendor-friendly operator group at this unit count is easier to influence than a 129-unit chiropractic network where cost is the only decision filter.

Verdict: Museum of Illusions is the stronger near-term opportunity because per-unit budget and growth trajectory create high-ACV, sticky deals that outweigh HealthSource’s shrinking footprint and low-revenue ceiling.