Mr Fix vs HealthSource Chiropractic

HealthSource Chiropractic is the stronger opportunity on budget and total addressable market, and the numbers aren’t close. With AUV north of $600K against Mr Fix’s $370K, the per-location wallet for a stack that spans POS, marketing automation, scheduling, and back-office is materially larger. That 64% revenue premium per unit signals a franchisee base that can actually fund a multi-module deal without choking on price. And with 129 franchised locations already operating, you have an established TAM you can start mining immediately—no waiting for a system to scale.

The terrain is where Mr Fix presents a meaningful trade-off. It’s a tiny, 13-unit system with zero franchised units today, meaning its procurement model and vendor stack aren’t locked in. If you embed now as a preferred or required vendor, you capture a greenfield account that could grow with zero competitive displacement. But that’s a timing play with a thin proof-of-concept upside: a $370K AUV operator won’t greenlight a broad software investment easily, and a 13-unit base is barely worth a dedicated sales sequence.

Verdict: Go after HealthSource Chiropractic—higher per-unit budget and a 129-location install base beat a speculative greenfield play.