Monkey Joe's vs The Joint Chiropractic

The Joint Chiropractic is the only rational target here. It wins the TAM dimension outright—935 units versus 14 is not a gap, it’s a different universe. With 800 franchised locations, you have a real, recurring-revenue footprint to sell into, and 12.36% unit growth means net-new doors keep opening. That expansion feeds your pipeline without requiring you to pry incumbents out of every single location. Monkey Joe’s, by contrast, is shrinking fast at -17.6% YoY. You’d be selling into a declining install base where churn from closures eats your bookings before you can recognize them.

Budget and terrain reinforce the choice. The Joint’s AUV of $615K with a 7% royalty implies operators have enough margin to fund software, and the investment range topping out near $520K means franchisees aren’t so capital-starved that a SaaS line item gets vetoed. Both brands have franchisor-controlled procurement, so you still have to win corporate first, but The Joint’s 2024 FDD—even marked overdue—signals an active, current system where compliance and data freshness matter. Monkey Joe’s dormant 2022 filing screams a brand on life support; no vendor should build a sales motion around a concept that may not exist in 18 months.

The tradeoff is timing risk. The Joint’s overdue FDD could hint at administrative chaos or legal snags that slow a corporate-level deal. That’s a real friction, but it’s manageable with direct outreach to their ops leadership. Monkey Joe’s offers zero upside to offset its collapse. You don’t chase 14 shrinking units when 800 growing ones are right there.

Verdict: The Joint Chiropractic is the only brand here with the unit count, growth, and unit economics to justify a dedicated sales effort; Monkey Joe’s is a dead end.