Modo Yoga Franchising Co. Ltd.Modo Yoga vs 9Round

9Round’s scale is the deciding factor — 142 units versus 6 for Modo Yoga. That’s a 23x larger addressable base, and with 141 franchised units, you’re selling into a standardized operator network, not a handful of one-offs. Modo’s higher average unit revenue ($861k) hints at bigger per-location budget, but it’s meaningless without volume. You can’t build a pipeline on six accounts. 9Round gives you real TAM right now, even with both brands shrinking. The -29% unit decline is a warning, not a dealbreaker; it means turnover and freshly signed franchisees who need new systems fast. The lower investment range ($160k–$390k) also means operators have less tied up in buildout, so software isn’t crowded out by debt service.

Procurement is the second punch: 9Round runs an approved-supplier model, Modo Yoga is franchisor-controlled. With approved suppliers, you’re selling to each franchisee directly — no central gatekeeper who locks down the tech stack and blocks third-party integrations. That’s an open terrain advantage. Modo’s controlled model puts you at the mercy of a franchisor who likely already has a preferred (or captive) software stack across those six studios. The lower royalty (4.5% vs. 6%) and ad fund at Modo seem attractive, but they’re budget signals without any volume to multiply against.

The tradeoff is real: Modo customers have more revenue to spend, but there are so few of them that a single churn event wipes out your pipeline. 9Round’s shrinking footprint actually creates timing urgency — new owners flipping units or refitting systems in a turnaround cycle. You sell into the churn, not despite it.

Verdict: 9Round is the stronger opportunity right now because scale (TAM) and open procurement (terrain) outweigh Modo Yoga’s per-unit budget advantage.