Marathon Petroleum vs AlSet Auto

AlSet Auto gives you richer terrain to land a deal and expand it. Approved-supplier procurement means the franchisee, not the franchisor, controls the tech stack decision—you sell the owner, not corporate procurement. With only 10 franchised units, you can sequence a beachhead account, prove ROI, and then fan out to the remaining owners without a mandated tech list blocking you. The tradeoff is brutal negative unit growth (-16.7%), so your total addressable market is shrinking in real time. If you close fast, you capture budget that’s still alive; delay, and the installed base contracts further.

Marathon Petroleum’s CURRENT filing and 2026 fiscal year signal a well-run system, but franchisor-controlled procurement slams the door on independent software sales. You’re not selling to the unit operator—you’re pitching a corporate gatekeeper with a locked-down stack, long evaluation cycles, and likely existing vendor contracts. Unless you already have a champion inside that procurement org, the timing and terrain work against you, regardless of unit count or stability.

The buyer access and tech-stack openness at AlSet Auto outweigh the negative unit trend for a direct-sales motion. You can penetrate faster, control the sales cycle, and build a reference base before the footprint shrinks further. The real risk is running out of units to sell, but that’s manageable with a focused, short-cycle outbound sprint.

Verdict: AlSet Auto is the stronger software-sales opportunity right now because open procurement and direct franchisee access beat corporate gatekeeping every time, even against a contracting unit base.