LÀ LÁ Bakeshop vs Papa Murphy's

Papa Murphy’s sheer scale makes this a lopsided TAM play. With over 1,100 franchised locations and average unit revenue near $681K, the brand opens a deep, revenue-healthy install base that can afford and benefit from a full stack—POS, scheduling, marketing automation, back-office. The minuscule 2.3% annual unit contraction is noise against a base this large; even modest attach rates would dwarf anything possible from a single-unit concept. Budget signals are strong: six-figure AUVs mean franchisees have meaningful technology spend, and the centralized approved-supplier procurement model gives a clear path to vendor listing and rollout.

The only dimension where LÀ LÁ Bakeshop wins—FDD freshness—is a timing advantage that misleads. A Current