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Jimmy John's vs Nothing Bundt Cakes

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Jimmy John's
wins 3 of 12 vendor rows

Jimmy John’s offers a massive, stable installed base—2,777 units with nearly all franchised—giving it the clear TAM advantage. But TAM alone is a vanity metric when unit economics and growth trajectory diverge this sharply. Nothing Bundt Cakes brings an AUV of $1.48M, 47% higher than Jimmy John’s $1.01M, which directly translates to larger technology budgets per location. For a POS, scheduling, or marketing automation vendor, a single Nothing Bundt Cakes unit generates meaningfully more addressable revenue than a Jimmy John’s unit, and that gap compounds across a rollout.

quick_service_restaurant
Jimmy John's
quick_service_restaurant
Nothing Bundt Cakes
Total units
2,777
660
Franchised units
2,737
643
Unit growth YoY
3.4%
18.635%
Average unit revenue (AUV)
$1.01M
$1.48M
Royalty
6%
6%
Ad fund
4.5%
5%
Initial franchise fee
$35K
$45K
Investment range (low)
$366K
$667K
Investment range (high)
$734K
$1.03M
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2026
2025
Filing freshness
CURRENT
DUE

Go deeper

Jimmy John's franchise profile →Nothing Bundt Cakes franchise profile →Browse all franchises →

Common questions

Jimmy John's vs Nothing Bundt Cakes, answered

Jimmy John's has 2,777 total units and Nothing Bundt Cakes has 660, so Jimmy John's is the larger system.
Jimmy John's grew units +3.4% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
Jimmy John's reports $1.01M in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Nothing Bundt Cakes has the higher AUV.
Both charge a 6% royalty.
Jimmy John's's initial franchise fee is $35K and Nothing Bundt Cakes's is $45K, so Jimmy John's has the lower fee.
Jimmy John's's initial investment runs $366K–$734K and Nothing Bundt Cakes's runs $667K–$1.03M, so Nothing Bundt Cakes requires the larger investment.

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