HydroDog vs Elements Massage
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Elements Massage
wins 5 of 12 vendor rows
Elements Massage wins on budget and total addressable market by an order of magnitude. At nearly $1M average unit revenue, each location has meaningful software spend capacity—POS, scheduling, and back-office tools are operational necessities, not luxuries. A 239-unit system
personal_services
HydroDog
personal_services
Elements Massage
Total units
17
239
Franchised units
17
239
Unit growth YoY
-5.556%
0%
Average unit revenue (AUV)
$140K
$981K
Royalty
7%
6%
Ad fund
1%
2%
Initial franchise fee
$40K
$40K
Investment range (low)
$155K
$523K
Investment range (high)
$465K
$1.10M
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT
Common questions
HydroDog vs Elements Massage, answered
HydroDog has 17 total units and Elements Massage has 239, so Elements Massage is the larger system.
HydroDog grew units -5.556% year over year vs 0% for Elements Massage, so Elements Massage is growing faster.
HydroDog reports $140K in average unit revenue and Elements Massage reports $981K, so Elements Massage has the higher AUV.
HydroDog charges a 7% royalty and Elements Massage charges 6%, so Elements Massage has the lower royalty.
Both charge a $40K initial franchise fee.
HydroDog's initial investment runs $155K–$465K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.
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