Huddle House 2025 vs Papa Murphy's

Huddle House is the stronger near-term target, and it comes down to budget and timing. The per-unit revenue gap is meaningful—$796K AUV versus Papa Murphy’s $681K—which means franchisees have more cash flow to absorb a software stack spanning POS, scheduling, and back-office. Higher top-line revenue directly expands the wallet for add-on modules and premium support tiers, and Huddle House’s 4.75% royalty leaves slightly more margin on the table than Papa Murphy’s 5% bite. That budget advantage is the dimension that converts cold outreach into signed pilots.

The tradeoff is TAM. Papa Murphy’s has 1,127 total units, over four times Huddle House’s 269, so the long-term account ceiling is far larger. But right now, timing and terrain undercut that scale. Papa Murphy’s FDD is overdue, which signals stale corporate data, possible leadership churn, and a procurement cycle that’s harder to time. Both brands are shrinking, but Huddle House’s slower decline (-1.85% vs -2.27%) suggests less operational panic and a more stable environment to land and expand. For a vendor, a smaller, better-funded, current-filing brand beats a sprawling, stale one where every cold call fights a shrinking same-store sales narrative.

Verdict: Huddle House wins on budget and timing, even though Papa Murphy’s owns the TAM advantage—target the brand that can actually pay for your stack today.