Honest Abe Roofing vs 76 Fence

Honest Abe Roofing is the stronger software-sales opportunity right now, and it’s not close. The decisive dimension is TAM—total addressable market. With 19 total units and 13 franchised locations, Honest Abe gives you a real, albeit small, base to sell into and expand from. 76 Fence’s two-unit system is a rounding error. Even if you landed both locations, the deal size would be trivial, and there’s zero near-term expansion path unless the franchisor suddenly accelerates growth, which the data gives no reason to believe. AUV alone doesn’t pay your quota; unit count does.

The tradeoff is budget quality vs. volume. 76 Fence has a meaningfully higher AUV ($1.54M vs. $1.23M), which suggests healthier per-unit cash flow and potentially more appetite for software spend. But that advantage is theoretical when you can only pitch two prospects. Honest Abe’s units, while lower-revenue, still clear $1.2M on average—plenty of budget for a POS or back-office stack—and you get 13 shots on goal today, with a franchisor that’s already proven it can sell units, even if recent growth is negative. The -13.3% unit contraction is a yellow flag, but it’s a timing risk you can manage; a two-unit brand is a non-starter you can’t fix.

Verdict: Honest Abe Roofing wins on TAM and franchisor viability, making it the only brand here with a real pipeline.