Hello Garage vs 76 Fence

Hello Garage is the stronger play right now, and it wins on TAM and terrain. With 73 franchised locations operating under an approved‑supplier procurement model, you can sell directly into unit owners without needing franchisor blessing. That’s an addressable base of 73 discrete software deals versus exactly one franchised unit at 76 Fence, where franchisor‑controlled procurement means a single gatekeeper with almost no scale incentive. Even though Hello Garage’s unit growth is negative (-29% YoY), the installed base is large enough to deliver pipeline today, and the CURRENT‑year FDD signals an active system you can actually sell into.

The tradeoff is per‑unit budget. 76 Fence’s AUV of $1.54M dwarfs Hello Garage’s $373K, so each 76 Fence location likely has far more discretionary spend for POS, marketing automation, and back‑office tools. But that spending power is locked behind one owner with a DUE FDD and a system that isn’t scaling. Three‑quarters of a million in per‑unit revenue doesn’t matter when your entire target market is a single site. Hello Garage’s total franchised revenue (~$27M) handily exceeds the $1.5M at 76 Fence, and open procurement means you can capture wallet share unit by unit without a corporate mandate.

Verdict: Take the volume and open terrain of Hello Garage’s 73 units over the single rich target behind a locked gate at 76 Fence.