Goldfish Swim School vs Snapology
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Goldfish Swim School
wins 5 of 12 vendor rows
Goldfish Swim School wins on the only two dimensions that actually close deals: budget and terrain. An AUV north of $1.99M means franchisees operate a real business with real P&L pressure, not a hobby. That’s a buyer who can sign a mid-five-figure annual software contract without blinking. The approved‑supplier procurement model is the terrain advantage—you sell directly to the operator, no corporate gatekeeper locking down the tech stack. Snapology’s $115K AUV, by contrast, forces
youth_services
Goldfish Swim School
youth_services
Snapology
Total units
199
130
Franchised units
192
129
Unit growth YoY
11.628%
7.5%
Average unit revenue (AUV)
$1.99M
$115K
Royalty
6%
7%
Ad fund
3%
5%
Initial franchise fee
$50K
$40K
Investment range (low)
$2.58M
$75K
Investment range (high)
$5.97M
$106K
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Goldfish Swim School vs Snapology, answered
Goldfish Swim School has 199 total units and Snapology has 130, so Goldfish Swim School is the larger system.
Goldfish Swim School grew units +11.628% year over year vs +7.5% for Snapology, so Goldfish Swim School is growing faster.
Goldfish Swim School reports $1.99M in average unit revenue and Snapology reports $115K, so Goldfish Swim School has the higher AUV.
Goldfish Swim School charges a 6% royalty and Snapology charges 7%, so Goldfish Swim School has the lower royalty.
Goldfish Swim School's initial franchise fee is $50K and Snapology's is $40K, so Snapology has the lower fee.
Goldfish Swim School's initial investment runs $2.58M–$5.97M and Snapology's runs $75K–$106K, so Goldfish Swim School requires the larger investment.
See this comparison scored to your product.
The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.