From the filings
Goldfish Swim School vs Sky Zone
Two franchise brands, side by side, from their filings.
More vendor edges
Sky Zone
wins 2 of 10 rows
Sky Zone is the larger system.
Sky Zone reports more revenue per location.
Evidence
Locations: 199 at Goldfish Swim School, 245 at Sky Zone.
Item 20 · 2026 filing
Evidence
Purchasing: Approved supplier list at Goldfish Swim School, Approved supplier list at Sky Zone.
Item 8 · 2026 filing
Youth services
Goldfish Swim School
1 vendor edge
Youth services
Sky Zone
2 vendor edges
Total locations
199
245Vendor edgemore locations to sell to
Franchised locations
192Vendor edgemore owner-run locations
122
Franchised location growth
+11.6%
—
AUV
$1.99M
$2.85MVendor edgemore budget per location
Royalty
6%full terms unconfirmed
6%full terms unconfirmed
Ad fund
3%
3%
Initial fee
$50K
$75K
Investment range
$2.58M–$5.97M
$3.25M–$6.40M
Purchasing
Approved supplier list
Approved supplier list
FDD year
2026
2026
Who decides, side by side
Who decides, by category
Goldfish Swim School
Headquarters picks the POS, the card processor and the CRM. Supplies come from an approved list. Headquarters sets standards for the accounting system.
Point of saleRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 11
Show the evidenceHide the evidence
Evidence
Headquarters designates the POS every location uses.
“You must purchase and use any hardware and software programs we designate.”
Goldfish Swim SchoolItem 11 · 2026 filing
Card processingRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Franchise agreement
Show the evidenceHide the evidence
Evidence
Headquarters designates the card processor.
“Franchisee may not use any Credit Card Vendors that Franchisor has not approved in writing or for which Franchisor has revoked approval.”
Goldfish Swim SchoolFranchise agreement · 2026 filing
Supplies and equipmentApproved list
HQApproves a listMulti-unitChooses from the listSingle-unitChooses from the list
Get on the approved list, then sell owner by owner.Item 8
Show the evidenceHide the evidence
Evidence
Supplies come from suppliers headquarters approves.
“You must purchase all of your supplies (“Approved Supplies”) including without limitation your furniture, fixtures, equipment, including computer equipment, inventory, and signage under specifications in the Goldfish Swim School Confidential Brand Standards Manual (“Confidential Brand Standards Manual”) and through suppliers approved by us (“Approved Suppliers”).”
Goldfish Swim SchoolItem 8 · 2026 filing
CRMRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 11
Show the evidenceHide the evidence
Evidence
Headquarters designates the CRM.
“The service level you will select will give you access to a custom email domain, Customer Relationship Management software, and Customer Scheduling/Billing/Payment software that is specific to our business, and software licenses from multiple providers of varying numbers, depending upon the level of service.”
Goldfish Swim SchoolItem 11 · 2026 filing
AccountingStandards-based
HQSets standardsMulti-unitChooses what meets themSingle-unitChooses what meets them
Meet the standard, then sell to owners.Franchise agreement
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Evidence
Owners keep books to headquarters’ requirements.
“Franchisee shall maintain full, complete, and accurate books, records and accounts in accordance with the standard accounting system and standard chart of accounts prescribed by Franchisor in the Confidential Brand Standards Manual or otherwise in writing”
Goldfish Swim SchoolFranchise agreement · 2026 filing
Who decides, by category
Sky Zone
Headquarters picks the POS, the card processor and the CRM. Supplies come from an approved list.
Point of saleRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 11
Show the evidenceHide the evidence
Evidence
Headquarters designates the POS every location uses.
“You must use the Technology System, and the POS System in particular, to: (i) enter and track purchase orders and receipts, attendance, and customer information, (ii) update inventory, (iii) enter and manage customers’ contact information, (iv) create membership contracts; (v) generate sales reports and analysis relating to the Park, (vi) manage waivers, and (vii) provide other services relating to the operation of the Park.”
Sky ZoneItem 11 · 2026 filing
Card processingRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 11
Show the evidenceHide the evidence
Evidence
Headquarters designates the card processor.
“You must use the Technology System, and the POS System in particular, to: (i) enter and track purchase orders and receipts, attendance, and customer information, (ii) update inventory, (iii) enter and manage customers’ contact information, (iv) create membership contracts; (v) generate sales reports and analysis relating to the Park, (vi) manage waivers, and (vii) provide other services relating to the operation of the Park.”
Sky ZoneItem 11 · 2026 filing
Supplies and equipmentApproved list
HQApproves a listMulti-unitChooses from the listSingle-unitChooses from the list
Get on the approved list, then sell owner by owner.Item 8
Show the evidenceHide the evidence
Evidence
Supplies come from suppliers headquarters approves.
“Other than any required products or services where we designate one or more approved suppliers, you have no obligation to purchase or lease products, goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating the Park from us, our affiliates or designated third parties.”
Sky ZoneItem 8 · 2026 filing
CRMRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 11
Show the evidenceHide the evidence
Evidence
Headquarters designates the CRM.
“You must use in the development and operation of the Park the management system and computer hardware and software and related technology designated by us, including without limitation, features such as redundant, high-speed broadband connectivity, high-speed broadband monitoring, methods and means of encryption and access to our network resources, and other internet-based technology and peripheral devices that we may periodically specify from time to time (the “Technology System,” which includes all the components described in this Computer System section).”
Sky ZoneItem 11 · 2026 filing
Common questions
Goldfish Swim School vs Sky Zone, answered
Goldfish Swim School has 199 total locations and Sky Zone has 245, so Sky Zone is the larger system.
Goldfish Swim School reports $1.99M in average unit revenue and Sky Zone reports $2.85M, so Sky Zone has the higher AUV.
Goldfish Swim School: Complete royalty terms are not confirmed for the selected filing. Sky Zone: Complete royalty terms are not confirmed for the selected filing. Percentage components alone do not establish the lower total payment.
Goldfish Swim School's initial franchise fee is $50K and Sky Zone's is $75K, so Goldfish Swim School has the lower fee.
Goldfish Swim School's initial investment runs $2.58M–$5.97M and Sky Zone's runs $3.25M–$6.40M, so Sky Zone requires the larger investment.