Fresh Coat vs Elements Massage
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Elements Massage
wins 4 of 12 vendor rows
Elements Massage looks like the trophy account on paper—more locations (239), flat growth, and nearly $1M AUV per unit. That AUV signals real tech budget, and a stable unit count means a durable
personal_services
Fresh Coat
personal_services
Elements Massage
Total units
182
239
Franchised units
182
239
Unit growth YoY
-2.674%
0%
Average unit revenue (AUV)
$752K
$981K
Royalty
6%
6%
Ad fund
2%
2%
Initial franchise fee
$55K
$40K
Investment range (low)
$86K
$523K
Investment range (high)
$125K
$1.10M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Fresh Coat vs Elements Massage, answered
Fresh Coat has 182 total units and Elements Massage has 239, so Elements Massage is the larger system.
Fresh Coat grew units -2.674% year over year vs 0% for Elements Massage, so Elements Massage is growing faster.
Fresh Coat reports $752K in average unit revenue and Elements Massage reports $981K, so Elements Massage has the higher AUV.
Both charge a 6% royalty.
Fresh Coat's initial franchise fee is $55K and Elements Massage's is $40K, so Elements Massage has the lower fee.
Fresh Coat's initial investment runs $86K–$125K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.
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