From the filings
Firehouse Subs vs Jimmy John's
Two US franchise brands, side by side. They are not the same brands you can actually sell into.
More open target
Jimmy John's
wins 3 of 12 vendor rows
Firehouse Subs
quick_service_restaurant
Firehouse Subs
quick_service_restaurant
Jimmy John's
Total units
1,291
2,777
Franchised units
1,249
2,737
Unit growth YoY
3.566%
3.4%
Average unit revenue (AUV)
$974K
$1.01M
Royalty
9%
6%
Ad fund
5%
4.5%
Initial franchise fee
$20K
$35K
Investment range (low)
$404K
$366K
Investment range (high)
$1.65M
$734K
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Firehouse Subs vs Jimmy John's, answered
Firehouse Subs has 1,291 total units and Jimmy John's has 2,777, so Jimmy John's is the larger system.
Firehouse Subs grew units +3.566% year over year vs +3.4% for Jimmy John's, so Firehouse Subs is growing faster.
Firehouse Subs reports $974K in average unit revenue and Jimmy John's reports $1.01M, so Jimmy John's has the higher AUV.
Firehouse Subs charges a 9% royalty and Jimmy John's charges 6%, so Jimmy John's has the lower royalty.
Firehouse Subs's initial franchise fee is $20K and Jimmy John's's is $35K, so Firehouse Subs has the lower fee.
Firehouse Subs's initial investment runs $404K–$1.65M and Jimmy John's's runs $366K–$734K, so Firehouse Subs requires the larger investment.