Firehouse Subs vs Jimmy John's

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Jimmy John's
wins 3 of 12 vendor rows

Firehouse Subs

quick_service_restaurant
Firehouse Subs
quick_service_restaurant
Jimmy John's
Total units
1,291
2,777
Franchised units
1,249
2,737
Unit growth YoY
3.566%
3.4%
Average unit revenue (AUV)
$974K
$1.01M
Royalty
9%
6%
Ad fund
5%
4.5%
Initial franchise fee
$20K
$35K
Investment range (low)
$404K
$366K
Investment range (high)
$1.65M
$734K
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT

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Common questions

Firehouse Subs vs Jimmy John's, answered

Firehouse Subs has 1,291 total units and Jimmy John's has 2,777, so Jimmy John's is the larger system.
Firehouse Subs grew units +3.566% year over year vs +3.4% for Jimmy John's, so Firehouse Subs is growing faster.
Firehouse Subs reports $974K in average unit revenue and Jimmy John's reports $1.01M, so Jimmy John's has the higher AUV.
Firehouse Subs charges a 9% royalty and Jimmy John's charges 6%, so Jimmy John's has the lower royalty.
Firehouse Subs's initial franchise fee is $20K and Jimmy John's's is $35K, so Firehouse Subs has the lower fee.
Firehouse Subs's initial investment runs $404K–$1.65M and Jimmy John's's runs $366K–$734K, so Firehouse Subs requires the larger investment.

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