Far & Dotter vs HealthSource Chiropractic

Far & Dotter is a non-starter. A single corporate-owned unit with a dormant FDD means there is no franchised system to sell into, no expansion pipeline, and no urgency to standardize technology across locations. The investment range is high, but that capital is locked inside one four-wall operation, not a multi-unit buyer who needs centralized POS, scheduling, or marketing automation. You would be chasing a single-decision-maker pilot that cannot scale into a recurring license deal, making the sales cycle costlier than the contract value justifies.

HealthSource Chiropractic gives you an actual addressable market: 129 franchised units with a current FDD and a modest but real churn rate. The AUV of roughly $610k signals enough per-unit revenue to support a software stack, and the wide investment band ($101k–$630k) suggests a mix of new builds and conversions, both of which need back-office and scheduling tools on day one. The approved-supplier procurement model is not wide open, but it is navigable—you only need to win the franchisor’s recommendation, then multiply across a triple-digit unit base. The 7% royalty tells you the franchisor has a vested interest in driving unit-level efficiency, which aligns with your value proposition.

The tradeoff is terrain versus TAM. Far & Dotter’s luxury positioning might match a premium software price point, but there is no terrain to deploy on. HealthSource delivers a real, albeit shrinking, installed base where a single franchisor win unlocks a 129-unit pipeline. In B2B franchise software, volume beats margin when the margin has no buyers.

Verdict: HealthSource Chiropractic is the only viable target; Far & Dotter is a ghost account with zero franchise leverage.