EVEN Hotels vs Atwell Suites

EVEN Hotels is the stronger software-sales opportunity right now, and it’s not close. The dimension that decides it is TAM: with 27 franchised units against Atwell’s 8, EVEN gives you over 3x the existing, rights-ready prospects to call on today. That immediate deal volume matters more than a growth curve when you’re chasing ARR in a niche like lodging. Couple that with a meaningfully higher investment range for franchisees (floor $19M vs. $16.8M), and you’re selling into operators with deeper pockets—expect less price friction on back-office or marketing automation suites that scale with property size. Both brands share an approved-supplier model, so procurement terrain is a wash; the difference is in the wallets and the number of them you can actually reach now.

Atwell’s 33% unit growth looks attractive, but it’s a story