EBIGA Jjamppong vs Papa Murphy's

EBIGA Jjamppong is a bet on a multiplier that doesn’t exist yet. Zero units means zero seats, zero transaction volume, and zero near-term expansion budget. The franchise fee and investment range are real, but they’re theoretical until locations open—and that capital won’t flow toward software until ops are live. Papa Murphy’s, even with a -3.6% unit contraction, delivers 965 franchised locations processing actual transactions today. That’s a deployable installed base, and for a vendor selling POS, marketing automation, and back-office, installed base is TAM. Shrinking TAM is a risk, but it’s an addressable one; zero-unit TAM is not a TAM at all.

Procurement terrain tips it decisively. EBIGA locks supply chain under franchisor control, a model that tends to bundle or mandate tech stack decisions at the parent level—making it nearly impossible for a third-party vendor to sell into individual franchisees. Papa Murphy’s approved-supplier model keeps procurement decentralized, meaning 965 independent owner-operators can evaluate and adopt software on their own budget and timeline. That’s the difference between selling into a walled garden and selling into an open market.

The tradeoff is unit growth vs. accessible terrain. EBIGA’s flat 0% growth is a mirage—it’s not stability, it’s pre-launch. Papa Murphy’s contraction is a real financial drag, but contraction in a large, open-procurement network still creates more net-new sales conversations than a closed, nonexistent one. For a software vendor, timing favors the fleet that’s already on the road.

Verdict: Papa Murphy’s is the only viable software-sales opportunity right now—its open procurement model and 965-unit installed base overpower the theoretical upside of a zero-unit brand with a closed supply chain.