Duff's Famous Wings vs Nothing Bundt Cakes
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Nothing Bundt Cakes
wins 3 of 12 vendor rows
Nothing Bundt Cakes wins on TAM and timing by a margin so wide it renders every other dimension secondary. With 643 franchised units and 18.6% year-over-year unit growth, you’re looking at a large, expanding base of potential seats—each new store opening is a fresh software buying event. Duff’s Famous Wings, by contrast, has exactly two franchised locations and zero growth. Even if you captured 100% of Duff’s franchisees, you’d close two deals. At Nothing Bundt Cakes, a modest penetration rate delivers dozens of accounts immediately
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Duff's Famous Wings
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Nothing Bundt Cakes
Total units
5
660
Franchised units
2
643
Unit growth YoY
0%
18.635%
Average unit revenue (AUV)
$2.77M
$1.48M
Royalty
5%
6%
Ad fund
2%
5%
Initial franchise fee
$30K
$45K
Investment range (low)
$535K
$667K
Investment range (high)
$1.15M
$1.03M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2025
Filing freshness
DUE
DUE
Common questions
Duff's Famous Wings vs Nothing Bundt Cakes, answered
Duff's Famous Wings has 5 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Duff's Famous Wings grew units 0% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
Duff's Famous Wings reports $2.77M in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Duff's Famous Wings has the higher AUV.
Duff's Famous Wings charges a 5% royalty and Nothing Bundt Cakes charges 6%, so Duff's Famous Wings has the lower royalty.
Duff's Famous Wings's initial franchise fee is $30K and Nothing Bundt Cakes's is $45K, so Duff's Famous Wings has the lower fee.
Duff's Famous Wings's initial investment runs $535K–$1.15M and Nothing Bundt Cakes's runs $667K–$1.03M, so Nothing Bundt Cakes requires the larger investment.
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