Domino's Pizza vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Domino's Pizza
wins 2 of 12 vendor rows
Papa Murphy's carries the lighter royalty load (5.0% vs 5.5%), leaving operators more room for software spend. Verdict: Papa Murphy's is the stronger software-sales opportunity on today's filing data.
quick_service_restaurant
Domino's Pizza
quick_service_restaurant
Papa Murphy's
Total units
6,948
1,014
Franchised units
6,948
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5.5%
5%
Ad fund
4%
2%
Initial franchise fee
$0
$25K
Investment range (low)
$231K
$450K
Investment range (high)
$744K
$693K
Procurement model
Standards based
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Domino's Pizza vs Papa Murphy's, answered
Domino's Pizza has 6,948 total units and Papa Murphy's has 1,014, so Domino's Pizza is the larger system.
Domino's Pizza charges a 5.5% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Domino's Pizza's initial franchise fee is $0 and Papa Murphy's's is $25K, so Domino's Pizza has the lower fee.
Domino's Pizza's initial investment runs $231K–$744K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
See this comparison scored to your product.
The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.