Dog Krazy vs Elements Massage
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Elements Massage
wins 4 of 12 vendor rows
Elements Massage is the play because TAM and budget swamp every other factor. With 239 operating units and an AUV of $981,430, the revenue pool that software can tap is over $234 million—versus Dog Krazy’s $6.
personal_services
Dog Krazy
personal_services
Elements Massage
Total units
8
239
Franchised units
0
239
Unit growth YoY
—
0%
Average unit revenue (AUV)
$804K
$981K
Royalty
5%
6%
Ad fund
1%
2%
Initial franchise fee
$40K
$40K
Investment range (low)
$257K
$523K
Investment range (high)
$380K
$1.10M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Dog Krazy vs Elements Massage, answered
Dog Krazy has 8 total units and Elements Massage has 239, so Elements Massage is the larger system.
Dog Krazy reports $804K in average unit revenue and Elements Massage reports $981K, so Elements Massage has the higher AUV.
Dog Krazy charges a 5% royalty and Elements Massage charges 6%, so Dog Krazy has the lower royalty.
Both charge a $40K initial franchise fee.
Dog Krazy's initial investment runs $257K–$380K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.
See this comparison scored to your product.
The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.