Dixie's Franchising vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s presents a
quick_service_restaurant
Dixie's Franchising
quick_service_restaurant
Papa Murphy's
Total units
3
1,014
Franchised units
1
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5.5%
5%
Ad fund
2%
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$716K
$450K
Investment range (high)
$2.66M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2023
2026
Filing freshness
OVERDUE
CURRENT
Common questions
Dixie's Franchising vs Papa Murphy's, answered
Dixie's Franchising has 3 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Dixie's Franchising charges a 5.5% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Both charge a $25K initial franchise fee.
Dixie's Franchising's initial investment runs $716K–$2.66M and Papa Murphy's's runs $450K–$693K, so Dixie's Franchising requires the larger investment.
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