Devon Creek Franchise Group vs 76 Fence

76 Fence is the stronger opportunity right now, and it wins on TAM and timing. Two units versus one is a narrow absolute gap, but the real kicker is that 76 Fence already has a franchised unit operating. That single franchised location proves the model is replicable and that the franchisor is actively selling licenses, which means a pipeline of new owners who need your POS, scheduling, and back-office stack from day one. Devon Creek is still company-owned only—zero franchised units means zero near-term licensee onboarding events for you to attach to. The $1.54M AUV at 76 Fence also signals healthier per-unit budget capacity than Devon Creek’s likely lower revenue profile, even though Devon Creek’s lower investment range might look more accessible on paper.

The meaningful tradeoff is terrain: both brands use franchisor-controlled procurement, which is a double-edged sword. It means you sell once to the franchisor and get mandated into every unit, but it also means a longer, more political sales cycle with a gatekeeper who may resist changing vendors. 76 Fence’s 8% royalty and 1% ad fund suggest a franchisor that monetizes aggressively and will care deeply about operational efficiency—your automation and back-office pitch lands harder there. Devon Creek’s lower 6% royalty and smaller investment range might indicate a more cost-sensitive, less tech-hungry buyer, making your software’s ROI case tougher to prove in a single-unit, pre-franchise environment.

Verdict: 76 Fence’s active franchising and higher unit economics make it the only brand here with a real, near-term software-sales wedge.