Degree Wellness vs Elements Massage

Degree Wellness is a rounding error. Six units, two franchised—that’s not a market, it’s a handful of reference accounts at best. Yes, the approved-supplier procurement model means franchisees can buy on their own, and a lean vendor might squeeze a pilot out of it. But with an AUV of $601K, spend appetite is thin, and the total addressable software seats cap hard at a single-digit number. There’s no scale business here, just a cottage deal that would distract from real pipeline. This brand wins on terrain (open procurement) but loses on TAM and budget so decisively it’s not a serious sales target.

Elements Massage gives you a genuine territory to own: 239 units, all franchised, and an AUV of $981